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Conversion Cast

Conversion Cast

Aaron Weiche

Exploring the art and science of conversion in digital marketing. Expert guests join host Aaron Weiche to discuss turning lurkers to leads, and browsers to buyers. Learn about SEO, local SEO, SMS, email, content, social, analytics, and more to win right now.
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Top 10 Conversion Cast Episodes

Goodpods has curated a list of the 10 best Conversion Cast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Conversion Cast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Conversion Cast episode by adding your comments to the episode page.

We look at Brand and ICA Creation Combine for High-Converting Content. My guest is Cari O’Brien, a content marketing expert and the founder and “chief word nerd” at Custom Content Solutions.

Cari is a former attorney who shifted to digital marketing 15 years ago. She’s the president of MN search marketing association and a fixture on conference stages.

In this episode we cover how to create high converting content thanks to brand and your ideal customer avatar. First, define your key brand elements - and thats not your logo and colors. Your brand story, values, SUPERPOWERS, and personality. Once defined, it's all about communicating your brand values. Cari also dives into creating your Ideal Customer Avatar (ICA) via it's core elements. Once you connect your brand with your ICA, you content is ready to convert at a high level!

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Conversion Cast - AI Powered Content Creation at Scale
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10/05/23 • 30 min

This episode: AI Powered Content Creation at Scale. My guest is Andrew Shotland - founder and CEO of LSG SEO.

In this episode we cover how AI can scale content creation for SEO and conversion wins. Hear about Andrew and his agency's process and experience using AI for content projects with clients for great results.

Andrew is a highly experienced and trusted SEO with a knack for tackling large scale SEO challenges like multi-locations, marketplaces and b2b SaaS. LSG has bolstered results for Walmart, Rotten Tomatoes, Crunchbase, Adobe, and many other businesses large and small.

Andrew is a regular contributor to SearchEngineLand and co-founder of BayAreaSearch.org, the association of Bay Area search marketing professionals.

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Conversion Cast - All About Google's Local Service Ads (LSAs)
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09/24/23 • 31 min

Get the down low on Google Local Service Ads AND learn about their recent updates.

In this episode we explore Google’s Local Service Ads - known as LSAs. My guest is Crystal Horton - a Google Business Profile Product Expert and founder of Crystal Horton Digital.

Crystal is an exceptional digital marketer and is known by many as the “queen of LSAs”. One of her many case studies highlights how she used local service ads to generate 3,000 leads and over $700,000 in revenue for a heating and cooling company.

Local Service Ads are available in over 80 business categories on Google, mainly in home services, law, health and real estate. LSAs have great visibility and operate on a pay per lead model, not a pay per click. Listen to Crystal break down all you need to know about LSAs and cover some of the recent big changes to them.

Important links:

Conversion Cast is sponsored by Leadferno.

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Conversion Cast - Getting More From GA4

Getting More From GA4

Conversion Cast

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09/14/23 • 29 min

What an episode this is: Getting More From GA4. My guest is the fabulous Dana DiTomaso - president and partner at Kick Point agency.

What I love about Dana is her ability to share and teach digital marketing and analytics to marketers. She’s elite with Google Analytics 4, Google Tag Manager, Looker Studio and more; a former SEO speaker of the year award winner and constantly on stage at MozCon, LocalU, MnSearch Summit and other top conferences.

Her newly launched Analytics for Agencies playbook is an amazing online course you need to check out if you are a marketer and use the promo code "leadferno" for 10% off!

In this episode we look at Google Analytics 4. What's it all about, what's changed and we dive into Dana's experience and tips for GA4 and reports.

Connect with Dana:
Dana DiTomaso on LinkedIn and Twitter
Kick Point

Conversion Cast is brought to you by Leadferno

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Conversion Cast - Local SEO Reports - What to Include, What to Exclude
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09/05/23 • 27 min

My guest is Joy Hawkins, founder of Sterling Sky, a local seo and paid search agency in Toronto, Canada. Joy is also the owner of the fabulous LocalU conferences and the Local Search Forum.

In this episode we talk about monthly client reporting for local SEO with a focus on what to include and what to exclude. It might surprise you what Joy feels is important to leave out of your reports. We also discuss tracking leads and conversion.

Joy's post on monthly SEO reports and what to not include: Why Rank Tracking Shouldn’t Be in Local SEO Monthly Reports

Conversion Cast is brought to you by Leadferno.

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Conversion Cast - Using AI for SEO and Conversion Audits
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08/22/23 • 29 min

I’m excited to bring you this episode on using AI for SEO and Conversion Audits. My guest is Andy Crestodina, Cofounder and CMO of Orbit Media Studios, an award winning digital agency in Chicago.
In this episode I talk with Andy on his recent blog post and video outline for using ChatGPT to perform an audit on your website that will help you improve both your SEO and your conversion. It's a fantastic process that any marketer can follow, even using Andy's exact prompts to see where you can improve.

I did the audit myself and found huge value in it, especially in the competitor analysis.

>>>Must read and watch: AI-Powered Webpage Audit and Optimization: SEO and Conversion in 8 Prompts

The Orbit Media Studios Blog
Andy on LinkedIn
Andy's book: Content Chemistry

Conversion Cast focuses on digital marketing and conversion, exploring the art and science to turn a lurker on your website to a lead - a browser to a buyer. Conversion Cast is presented by Leadferno, a conversion platform powered by text messaging to help your business close more leads faster.

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Conversion Cast - Speed to Lead

Speed to Lead

Conversion Cast

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11/13/23 • 26 min

Today we talk “Speed to lead”, that’s the time it takes you to respond to an inbound lead. My guest is Jason Smith, who leads sales engineering with CallTrackingMetrics.

Jason works with companies to help create and deliver ideas on better tracking and reporting of sales processes and conversions using their technology and voice services. CallTracking metrics boasts clients like Michelin, Verizon, Pulte Homes, and Service Master.

Conversion Cast is sponsored by Leadferno, and our new Performance Report.

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Conversion Cast - Elevate Your META Ads With AI
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01/10/24 • 30 min

Learn how AI is impacting META ads and what you can do to benefit from it. Social media ad expert Akvile DeFazio joins the podcast to share her strategies, tips, AI tools, and more for Facebook and Instagram ads. There is A LOT of great information in this episode.

She’s worked with A-list brands and celebrities like Johnson & Johnson, Chipotle, Postmates, Dwayne “The Rock” Johnson, Kevin Costner, and Jewel to name a few.

She references so many AI tools like Descript, Jasper, Rows, and more and you can learn about them and get links to them in this article on AI tools for meta ads.

Important links:

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There are common web design elements that are hurting your website, things that you should remove from your website right now. In a digital world where most experts are telling you to add more to everything you are doing, website conversion expert Andy Crestodina shared with us some key elements to remove or enhance to better your website - benefiting SEO, user experience and conversion.

>>>Must read and watch: 13 Things to Remove From Your Website Immediately and the video of it

The Orbit Media Studios Blog
Andy on LinkedIn
Andy's book: Content Chemistry

Conversion Cast is presented by Leadferno, a conversion platform powered by text messaging to help your business close more leads faster.

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Conversion Cast - Content Marketing & Distribution Masterclass
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10/31/23 • 32 min

My guest is Ross Simmonds, the founder and CEO of Foundation Marketing. It's a great dive into what makes content marketing work ... and that's MARKETING. Learn how to approach distribution once your content is created and repeat again and again to maximize your reach. It's a quick masterclass on content marketing and distribution.

Ross is a marketer I greatly admire. His social channels are inspiring, helpful and on point. That’s because he’s helped companies like Canva, MailChimp, Unbounce, and many others with content marketing. Get ready to learn from a master.

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FAQ

How many episodes does Conversion Cast have?

Conversion Cast currently has 21 episodes available.

What topics does Conversion Cast cover?

The podcast is about Marketing, Podcasts, Technology, Sales and Business.

What is the most popular episode on Conversion Cast?

The episode title 'Brand & ICA Creation Combine for High-Converting Content' is the most popular.

What is the average episode length on Conversion Cast?

The average episode length on Conversion Cast is 29 minutes.

How often are episodes of Conversion Cast released?

Episodes of Conversion Cast are typically released every 15 days, 1 hour.

When was the first episode of Conversion Cast?

The first episode of Conversion Cast was released on Aug 16, 2023.

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