Getting More From GA4

09/14/23 • 29 min

What an episode this is: Getting More From GA4. My guest is the fabulous Dana DiTomaso - president and partner at Kick Point agency.

What I love about Dana is her ability to share and teach digital marketing and analytics to marketers. She’s elite with Google Analytics 4, Google Tag Manager, Looker Studio and more; a former SEO speaker of the year award winner and constantly on stage at MozCon, LocalU, MnSearch Summit and other top conferences.

Her newly launched Analytics for Agencies playbook is an amazing online course you need to check out if you are a marketer and use the promo code "leadferno" for 10% off!

In this episode we look at Google Analytics 4. What's it all about, what's changed and we dive into Dana's experience and tips for GA4 and reports.

Connect with Dana:
Dana DiTomaso on LinkedIn and Twitter
Kick Point

Conversion Cast is brought to you by Leadferno

What an episode this is: Getting More From GA4. My guest is the fabulous Dana DiTomaso - president and partner at Kick Point agency.

Her newly launched Analytics for Agencies playbook is an amazing online course you need to check out if you are a marketer and use the promo code "leadferno" for 10% off!

In this episode we look at Google Analytics 4. What's it all about, what's changed and we dive into Dana's experience and tips for GA4 and reports.

Connect with Dana:
Dana DiTomaso on LinkedIn and Twitter
Kick Point

Conversion Cast is brought to you by Leadferno

Previous Episode

Local SEO Reports - What to Include, What to Exclude

My guest is Joy Hawkins, founder of Sterling Sky, a local seo and paid search agency in Toronto, Canada. Joy is also the owner of the fabulous LocalU conferences and the Local Search Forum.

In this episode we talk about monthly client reporting for local SEO with a focus on what to include and what to exclude. It might surprise you what Joy feels is important to leave out of your reports. We also discuss tracking leads and conversion.

Joy's post on monthly SEO reports and what to not include: Why Rank Tracking Shouldn’t Be in Local SEO Monthly Reports

Sterling Sky Blog
Joy on Twitter: @JoyanneHawkins
Sterling Sky YouTube Channel (over 100 local SEO short videos!)

Conversion Cast is brought to you by Leadferno.

Next Episode

All About Google's Local Service Ads (LSAs)

Get the down low on Google Local Service Ads AND learn about their recent updates.

In this episode we explore Google’s Local Service Ads - known as LSAs. My guest is Crystal Horton - a Google Business Profile Product Expert and founder of Crystal Horton Digital.

Crystal is an exceptional digital marketer and is known by many as the “queen of LSAs”. One of her many case studies highlights how she used local service ads to generate 3,000 leads and over $700,000 in revenue for a heating and cooling company.

Local Service Ads are available in over 80 business categories on Google, mainly in home services, law, health and real estate. LSAs have great visibility and operate on a pay per lead model, not a pay per click. Listen to Crystal break down all you need to know about LSAs and cover some of the recent big changes to them.

Important links:

Conversion Cast is sponsored by Leadferno.