Converge: The Business of Creativity Podcast with Dane Sanders - Scott Stratten on Authenticity Marketing

Scott Stratten on Authenticity Marketing

05/05/15 • 30 min

Converge: The Business of Creativity Podcast with Dane Sanders

In this episode Dane is joined by marketing authority Scott Stratten.

Some of the topics covered:

Don t care about the rules, only care about your audience.
How to identify and leverage the one core marketing tactic that works every time.
Why you don t need social media.
How to find your customers online.
How to take the pain out of content creation.
How to become the genuine article in your niche.
Taking an authentic, human approach to marketing.

Scott Stratten

After a decade of running his marketing unAgency, Scott now travels and speaks full-time. He also hosts the unPodcast with partner, co-author and co-host Alison Kramer. With 175k Twitter followers and 4 best-sellers under his belt, including his most recent book: unSelling, Scott has cornered the market on Authenticity Marketing.

Episode Sponsor:

Fastermind Coaching. Affordable coaching for the independent entrepreneur.

Links Mentioned on the Show

unMarketing – Scott s home base online.
unSelling by Scott Stratten & Alison Kramer- The book that challenges the way you think about business and the way you sell.
unPodcast with Scott Stratten & Alison Kramer.
PodcastAnswerMan.com Cliff Ravenscraft. Use the code “Dane” and get $500 off his Podcasting A to Z course.

Thanks to Triple Scoop Music for providing the music for today s show and thanks to our wonderful audio producer Anna Queza of AQreative.

The post Ep. 042 Authenticity Marketing with Scott Stratten appeared first on Fastermind.co.

In this episode Dane is joined by marketing authority Scott Stratten.

Some of the topics covered:

Don t care about the rules, only care about your audience.
How to identify and leverage the one core marketing tactic that works every time.
Why you don t need social media.
How to find your customers online.
How to take the pain out of content creation.
How to become the genuine article in your niche.
Taking an authentic, human approach to marketing.

Scott Stratten

Episode Sponsor:

Fastermind Coaching. Affordable coaching for the independent entrepreneur.

Links Mentioned on the Show

Thanks to Triple Scoop Music for providing the music for today s show and thanks to our wonderful audio producer Anna Queza of AQreative.

The post Ep. 042 Authenticity Marketing with Scott Stratten appeared first on Fastermind.co.

Previous Episode

Ryan Holiday on Growth Hacker Marketing

Dane is joined by author and media strategist Ryan Holiday to discuss practical tactics for marketing and personal discipline.

Some of the topics they cover:

Different perspectives and approaches to marketing and which ones work best.
How to break into a new market and stand out in your current market.
Ryan’s note taking and writing process.
How passion and enthusiasm can get in the way of a successful business.

RYAN HOLIDAY

Author, Ryan Holiday is a strategist for bestselling authors and billion dollar brands. He is the former marketing director of American Apparel and his work has been used as case studies by Twitter, YouTube and Google. He has been written about in places like AdAge, the New York Times, Gawker and Fast Company, to name a few.

Episode Sponsor:

Fastermind Coaching: affordable business coaching for the indie entrepreneur.

Links & Resources Mentioned on the Show

Ryan’s Books:
The Obstacle Is The Way
Trust Me I’m Lying
Growth Hacker Marketing

@ryanholiday – Follow Ryan on Twitter.
Robert Greene

Thanks to Triple Scoop Music for providing the music for today s show and thanks to our wonderful audio producer Anna Queza of AQreative.

The post Ep. 041 Growth Hacker Marketing with Ryan Holiday appeared first on Fastermind.co.

Next Episode

Allison Fallon on Packing Light

Author, Allison Vesterfelt joins Dane Sanders to talk about her story of selling almost all she owned to set out to fulfill her dreams.

Some of the topics covered:

Taking the leap to follow your dreams.
Overcoming fear.
Navigation criticism.
Becoming your true and best self.

Allison Vesterfelt

Allison quit her job, sold most of her belongings, loaded her car and set off to follow her dream of visiting all 50 states and writing a book about it. Along the way she met her husband and has landed in Nashville. She is the author of Packing Light and works with other writers to help them find their voice.