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Andy Petranek on How To Build A Business From Your Life Resume
05/05/15 • 29 min
Dane is joined by Andy Petranek, co-founder of Whole Life Challenge, to talk about creating a thriving business from your life resume.
Some of the topics they cover:
- How to avoid trading time and talent for money.
- How to build a real business model that scales.
- Gamification and how it changed everything with Andy s business.
- What it looks like to relate to risk without being foolish.
- How you, the listener, can parlay your own talent into a truly viable business.
Andy Petranek
Andy is the owner of CrossFit LA, one of the first and most successful CrossFit training centers in the world (now there are over 5000). A former professional adventure racer, extreme athlete, and master white-water kayaker and mountaineer, he s completed scores of extreme races and challenges. A U.S. Marines Gulf War veteran, Andy was the oldest participant, at 43, to qualify for the 2009 CrossFit Games.
He is the co-founder of Whole Life Challenge, a online game that started in 2011 with 150 people and currently has more than 20k participants in each of 3 events each year. The challenge promotes establishing health and fitness habits.
Andy lives in Los Angeles with his wife, Julia and son, Dashel.
[tweetthis]”How do we deliver a product that impacts our clients lives?” Andy Petranek[/tweetthis]
Episode Sponsor:
Fastermind Coaching is your personal trainer for you and your business. Get the measurable results you have been looking for.
Links Mentioned on the Show
Whole Life Challenge – Establish great health and fitness habits.
@andypetranek – Follow Andy on Twitter.
Thanks to Triple Scoop Music for providing the music for today s show and thanks to our wonderful audio producer Anna Queza of AQreative.
The post Ep. 040 How to Build a Business From Your Life Resume with Andy Petranek appeared first on Fastermind.co.
Dane is joined by Andy Petranek, co-founder of Whole Life Challenge, to talk about creating a thriving business from your life resume.
Some of the topics they cover:
- How to avoid trading time and talent for money.
- How to build a real business model that scales.
- Gamification and how it changed everything with Andy s business.
- What it looks like to relate to risk without being foolish.
- How you, the listener, can parlay your own talent into a truly viable business.
Andy Petranek
Andy is the owner of CrossFit LA, one of the first and most successful CrossFit training centers in the world (now there are over 5000). A former professional adventure racer, extreme athlete, and master white-water kayaker and mountaineer, he s completed scores of extreme races and challenges. A U.S. Marines Gulf War veteran, Andy was the oldest participant, at 43, to qualify for the 2009 CrossFit Games.
He is the co-founder of Whole Life Challenge, a online game that started in 2011 with 150 people and currently has more than 20k participants in each of 3 events each year. The challenge promotes establishing health and fitness habits.
Andy lives in Los Angeles with his wife, Julia and son, Dashel.
[tweetthis]”How do we deliver a product that impacts our clients lives?” Andy Petranek[/tweetthis]
Episode Sponsor:
Fastermind Coaching is your personal trainer for you and your business. Get the measurable results you have been looking for.
Links Mentioned on the Show
Whole Life Challenge – Establish great health and fitness habits.
@andypetranek – Follow Andy on Twitter.
Thanks to Triple Scoop Music for providing the music for today s show and thanks to our wonderful audio producer Anna Queza of AQreative.
The post Ep. 040 How to Build a Business From Your Life Resume with Andy Petranek appeared first on Fastermind.co.
Previous Episode

Jeff Goins on The Art of Work
Jeff Goins,author of The Art of Work, is a gifted writer and creative. From his highly popular blog to his online course for writers, the amount of quality work Jeff produces leaves you wondering how he pulls it off.
In this episode Jeff shares how he manages the tension between work and life and what that looks like in his daily routine. He and Dane also explore ideas around creating with intention to impact both your audience and personal life.
Episode Sponsor:
WeaveWriter is a resource to help you establish the habit of writing. Download the free WeaveWriter Roadmap to get started and then take The WeaveWriter 30-Day Challenge.
Links Mentioned on the Show
Jeff s Blog
The Art of Work (Get a free copy of the book- just pay shipping!)
@goinswriter
The Happiness of Pursuit by Chris Guillebeau
Thanks to Triple Scoop Music for providing the music for today s show and thanks to our wonderful audio producer Anna Queza of AQreative.
The post Ep. 039 The Art of Work with Jeff Goins appeared first on Fastermind.co.
Next Episode
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Ryan Holiday on Growth Hacker Marketing
Dane is joined by author and media strategist Ryan Holiday to discuss practical tactics for marketing and personal discipline.
Some of the topics they cover:
- Different perspectives and approaches to marketing and which ones work best.
- How to break into a new market and stand out in your current market.
- Ryan’s note taking and writing process.
- How passion and enthusiasm can get in the way of a successful business.
RYAN HOLIDAY
Author, Ryan Holiday is a strategist for bestselling authors and billion dollar brands. He is the former marketing director of American Apparel and his work has been used as case studies by Twitter, YouTube and Google. He has been written about in places like AdAge, the New York Times, Gawker and Fast Company, to name a few.
Episode Sponsor:
Fastermind Coaching: affordable business coaching for the indie entrepreneur.
Links & Resources Mentioned on the Show
Ryan’s Books:
The Obstacle Is The Way
Trust Me I’m Lying
Growth Hacker Marketing
@ryanholiday – Follow Ryan on Twitter.
Robert Greene
Thanks to Triple Scoop Music for providing the music for today s show and thanks to our wonderful audio producer Anna Queza of AQreative.
The post Ep. 041 Growth Hacker Marketing with Ryan Holiday appeared first on Fastermind.co.
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