Sales vs Marketing: Align Them With Smarketing
01/18/24 • 14 min
Sales and marketing are essential to any business. But are they at odds with each other in yours? If so, then your business isn't as efficient as it should be.
So how do you get both departments on the same page? Instead of having sales and marketing as silos, you need to embrace a concept called “smarketing” for the two areas to work in tandem.
In this episode of the Contractor’s Daughter podcast, you’ll learn how smarketing works. I’ll also walk you through the customer journey and the benefits of implementing smarketing at each stage.
1:49 - What is smarketing?
3:18 - What the customer journey looks like, from awareness to advocacy
7:34 - How I help clients implement smarketing at each level of the customer journey
8:58 - How being really intentional about sales and marketing alignment helps the efficiency and growth of your business
Mentioned In Sales vs Marketing: Align Them With the Solution of Smarketing
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
Sales and marketing are essential to any business. But are they at odds with each other in yours? If so, then your business isn't as efficient as it should be.
So how do you get both departments on the same page? Instead of having sales and marketing as silos, you need to embrace a concept called “smarketing” for the two areas to work in tandem.
In this episode of the Contractor’s Daughter podcast, you’ll learn how smarketing works. I’ll also walk you through the customer journey and the benefits of implementing smarketing at each stage.
1:49 - What is smarketing?
3:18 - What the customer journey looks like, from awareness to advocacy
7:34 - How I help clients implement smarketing at each level of the customer journey
8:58 - How being really intentional about sales and marketing alignment helps the efficiency and growth of your business
Mentioned In Sales vs Marketing: Align Them With the Solution of Smarketing
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
Previous Episode
How We Can Help Your Construction Business Overcome Workforce Obstacles
The construction industry is facing a workforce obstacle right now. It’s getting harder to recruit and retain workers for your construction crews, and you’re missing out on opportunities because of it.
My team and I help clients address their company’s workforce problems. But I get asked all the time specifically how we do it, so let’s dive into that today!
In this episode of the Contractor’s Daughter podcast, you’ll learn about the three critical workforce problems that construction businesses face. I’ll also tell you how you can turn those pain points into a strategic advantage that makes your company stand out in its market and positively affects your ROI.
5:42 - Do any of these workforce scenarios sound familiar?
9:51 - Taking a look at the return on investment and opportunity costs
12:27 - The cost of replacing someone and the key to keeping workers around
17:23 - Are you leaving up to $10 million a year on the table?
19:47 - How our Workforce Strategy Design process helps you address these workforce challenges
Mentioned In How We Can Help Your Construction Business Overcome Workforce Obstacles
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
Next Episode
Partnering with Your Dealer to Improve Operations with Miles Kaplanides
Do you think of dealers as your adversaries?
Too many contractors often think of dealers as those to avoid until something breaks down and needs replacing. But what if you saw them as true partners with the intention of helping you grow your business?
Today, I have friend and industry peer Miles Kaplanides on the show to talk about the relationship between dealers and contractors and how it can be better. He has perspectives and insights on improving the construction industry from the sales side of equipment dealerships.
In this episode of the Contractor’s Daughter podcast, you’ll learn about how strife between contractors and dealers leads to inefficiency in your business. Miles and I will also discuss the value of the perfect partnership and how that looks from both the contractor (i.e. customer) and dealership side.
2:45 - What the relationship between a contractor and dealer should look like
8:00 - The importance of knowing who your points of contact are (as the customer)
10:25 - The benefits of treating dealers like strategic partnerships and knowing all the players in each market you’re in
12:58 - How the perfect partnership plays out on the dealer side
15:32 - Why the entire value for the customer goes beyond the piece of equipment he or she needs
19:04 - How the perfect partnership plays out on the customer/contractor side
22:29 - Why going on job sites is one of the biggest ways dealers can benefit good, consistent, and loyal contractors
Mentioned In Partnering with Your Dealer to Improve Operations with Miles Kaplanides
“Giving Back and Growing Are Not Mutually Exclusive” by Jeani Ringkob | MOXY: The Voice of Women In Infrastructure
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
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