#406 Explaining Threads and Google's Latest Lawsuit (Marketing News July 14, 2023)

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07/14/23 • 14 min

Welcome back to the Contractor Growth Network Podcast! In this episode, host Logan Shinholser dives into the latest developments in the marketing world and how they relate to your contracting business. Get ready for an insightful conversation on two main topics: Meta's new app, "Threads," and Google's legal action against fake reviews.

First up, Logan unpacks Meta's Threads app, which is making waves as the competitor to Twitter. With Elon Musk's takeover of Twitter causing some turbulence, Meta saw an opportunity to step into the business ring. Threads offers a similar interface to Twitter and has already gained over 100 million users within a week. Logan explains why even though Threads may not be the perfect fit for contractors right now, it's crucial to stay aware of its significance, considering the dominant presence of Meta, Facebook, Instagram, and WhatsApp in the online world.

Next, Logan delves into Google's fight against fake reviews. He exposes the shady practice of "rank and rent," where scammers manipulate search rankings by creating fake websites and Google business profiles with phony reviews. Google has recognized this fraudulent behavior and is taking legal action to crack down on those involved. Logan warns contractors to be cautious if approached with rank and rent opportunities, emphasizing the importance of building your brand and SEO organically to align with Google's efforts to maintain a trustworthy online ecosystem.

In addition to these intriguing topics, Logan shares valuable insights on effectively communicating your company's vision. Drawing from his recent experience at Contractor Growth Network's end-of-quarter meeting, he highlights the impact of visualizing and sharing the company's direction with the team. Discover how a clear vision can foster team morale, engagement, and a sense of purpose.

So, if you're a contractor looking to stay ahead of the game, this episode is a must-listen! Tune in to gain valuable knowledge about the Threads app, the importance of authentic SEO practices, and the power of communicating your company vision. Subscribe to the Contractor Growth Network Podcast for more exciting discussions and expert tips on marketing strategies for contractors.

www.contractorgrowthnetwork.com

www.contractorgrowthnetwork.com

Previous Episode

#405 4 Google Local Search Trends To Know Right Now (Digital Marketing News July 7, 2023)

In this episode, we delve into the latest developments in Google's local search landscape. We kick off with an exploration of Google's Search Generative Experience (SGE), a new AI-driven feature that's reshaping local search results. We discuss its potential impact on residential contractors and how businesses can adapt to this closed-loop system.

Next, we tackle the issue of missing reviews on Google. We share insights from a new process that Google has introduced for reporting missing reviews, a critical aspect of digital marketing for home improvement businesses. We discuss the importance of reviews in reputation management, rankings, and revenue generation.

We then shift our focus to the ethical acquisition of reviews. We discuss why businesses should avoid soliciting reviews in exchange for donations and the implications of Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) concept on review acquisition strategies.

Finally, we discuss a new development in Google Business Profile management - the introduction of text-based confirmations. We explore how this change can help businesses verify their profiles more efficiently and the implications for local search visibility.

Join us as we navigate these changes and provide actionable tips for residential contractors to optimize their digital marketing strategies in the evolving local search landscape.

Recover your Google reviews: https://support.google.com/business/gethelp

Read the full article here: https://moz.com/blog/local-search-developments-q2-2023

www.contractorgrowthnetwork.com

Next Episode

#407 Building Trust With Google (Marketing News July 21, 2023)

On today's podcast, we dive deep into the strategies that will help you build trust and boost your online reputation on Google. In this enlightening discussion, we'll explore three key elements: Google's brand reputation guidelines, the impact of AI content, and the power of effective keyword research. By mastering these aspects, you'll be on your way to establishing yourself as a trusted authority in the digital realm.

Google's brand reputation guidelines are essential to understand. We'll unravel the secrets behind making it easy for Google to grasp what your company is all about. From showcasing your expertise and unique services to leveraging engaging content that resonates with your audience, we'll guide you on the path to building a strong brand reputation.

Next, we'll delve into the world of AI content. The rise of AI has brought new perspectives to content creation. We'll explore Google's evolving stance on AI-written content and the ultimate truth: good content is king. Discover how to craft high-quality content that meets user needs, regardless of whether it's AI-generated or human-written. We'll discuss the importance of user engagement metrics and how they impact Google's perception of your content.

Lastly, we'll uncover the power of effective keyword research. Understanding what topics and keywords resonate with your target audience is key to optimizing your content and increasing your visibility on Google. Dive into the intricacies of keyword research, including uncovering search intent, identifying competitor strategies, and incorporating related keywords into your content. By aligning your content with search queries, you'll enhance your chances of being discovered by the right audience.

So, if you're ready to take your online presence to the next level, join us in this captivating YouTube video. We'll provide you with the insights, tips, and strategies you need to unlock Google's trust and build a stellar online reputation. Hit that play button and embark on the journey to digital success!

www.contractorgrowthnetwork.com