1. Do You Recognise Any of These Six Marketing Problems at Your B2B Company?

03/30/22 • 14 min

In the first episode of the Continuous Marketing Strategies podcast — to highlight some B2B marketing problems that can negatively impact revenue potential — Gordon Duthie from Continuous Marketing Limited proposes six questions that senior B2B executives could be internally pondering or actively investigating when evaluating the performance of their marketing strategy.
Gordon also provides some high-level commentary on why these are problematic and — if you recognise these problems at your B2B company — how you can begin to find a solution with various continuous marketing strategies.
Chapters:

0:00 Continuous Marketing Strategies Podcast Introduction
3:20 “Who Are Our Potential Customers and What, When, Where and Why Do They Find Out About Us?”
5:16 “Why Does Our Marketing Department Rarely Engage With Customers and Not Prioritise Success Stories?”
6:49 “Our CRM System Is a Mess; How Can We Make Informed Strategic Decisions and Get Valuable Insights?”
8:24 “What's the Origin of Our Revenue and Why Is It Difficult To Find and Report on the First Customer Touchpoint?”
9:58 “We Seem To Have Underperforming Channels That Are Expensive, Yet We Continue To Invest in Them?”
11:42 “Why Is Our Marketing Team Mostly Measuring Success From a Brand Awareness Perspective?”

0:00 Continuous Marketing Strategies Podcast Introduction
3:20 “Who Are Our Potential Customers and What, When, Where and Why Do They Find Out About Us?”
5:16 “Why Does Our Marketing Department Rarely Engage With Customers and Not Prioritise Success Stories?”
6:49 “Our CRM System Is a Mess; How Can We Make Informed Strategic Decisions and Get Valuable Insights?”
8:24 “What's the Origin of Our Revenue and Why Is It Difficult To Find and Report on the First Customer Touchpoint?”
9:58 “We Seem To Have Underperforming Channels That Are Expensive, Yet We Continue To Invest in Them?”
11:42 “Why Is Our Marketing Team Mostly Measuring Success From a Brand Awareness Perspective?”

Continuous Marketing Strategies - 1. Do You Recognise Any of These Six Marketing Problems at Your B2B Company?

Transcript

Thank you for listening to the first episode of the Continuous Marketing Strategies podcast. The main aim of this podcast is to provide insights that can help you implement high-impact business-to-business — often abbreviated as B2B — marketing activities, processes and reporting with a focus on achieving increased revenue. There will also be some episodes focussed on general topics of interest to B2B marketers such as career development, lifelong learning and the power of giving back. Epi