226 - Best Books for Content Marketers – 2024 Edition

01/01/24 • 42 min

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

It’s time for our annual review of the books we’re recommending for the new year!

Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!).

Some books featured on today’s show are brand “newies” and others are classic “oldies” Suzi and Michelle have pulled out of the vault because they’ve been re-reading them and recommending them to clients and students so much recently.

Listen to This Episode to Hear More About:

-> The book Michelle and Suzi couldn’t believe had never been featured on the show before!

-> How to get your hands on the hugely popular Content Sells Recommended Reading List.

-> The book that can literally give you back HOURS in your business every week (so you can finally have the freedom to do the high-value work that brings you energy and joy instead).

-> The book that shows you how to create ideas people actually remember, which is especially needed right now in this time of less than 24-hour news cycles, 7 second tik tok videos and “fake” news, where most ideas just don’t survive.

-> The book that shows you how to get strangers to want to buy your stuff.

-> The book any service provider must read because it shows you how to make your intangible offer a lot more tangible (and why that matters).

-> The book that BOTH Suzi and Michelle put on their list (and how they loved it and ALSO have some contentious opinions on a key idea shared in this book).

-> Plus so much more!

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> The REACH Retreat in Hawaii

-> Buy Back Your Time - Dan Martell

-> Made to Stick - Chip & Dan Heath

-> $100M Leads - Alex Hormozi

-> $100M Offers - Alex Hormozi

-> Selling The Invisible - Harry Beckwith

-> 10X is Easier Than 2X - Dan Sullivan & Dr Benjamin Hardy

-> Ask - Ryan Levesque

-> Episode 31 - How to Use Surveys to Find Out Exactly What Your Customer Wants - With Ryan Levesque

-> Episode 67 - Client Avatar Interviews - Why You Need Them and How to Do Them

-> Tracey Bode - Zyteq

-> Chantel Gilbert - Bluegum Electrical

It’s time for our annual review of the books we’re recommending for the new year!

Listen to This Episode to Hear More About:

-> The book Michelle and Suzi couldn’t believe had never been featured on the show before!

-> How to get your hands on the hugely popular Content Sells Recommended Reading List.

-> The book that can literally give you back HOURS in your business every week (so you can finally have the freedom to do the high-value work that brings you energy and joy instead).

-> The book that shows you how to get strangers to want to buy your stuff.

-> The book any service provider must read because it shows you how to make your intangible offer a lot more tangible (and why that matters).

-> The book that BOTH Suzi and Michelle put on their list (and how they loved it and ALSO have some contentious opinions on a key idea shared in this book).

-> Plus so much more!

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> The REACH Retreat in Hawaii

-> Buy Back Your Time - Dan Martell

-> Made to Stick - Chip & Dan Heath

-> $100M Leads - Alex Hormozi

-> $100M Offers - Alex Hormozi

-> Selling The Invisible - Harry Beckwith

-> 10X is Easier Than 2X - Dan Sullivan & Dr Benjamin Hardy

-> Ask - Ryan Levesque

-> Episode 31 - How to Use Surveys to Find Out Exactly What Your Customer Wants - With Ryan Levesque

-> Episode 67 - Client Avatar Interviews - Why You Need Them and How to Do Them

-> Tracey Bode - Zyteq

-> Chantel Gilbert - Bluegum Electrical

Previous Episode

225 - How We Produce This Podcast

Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast!

Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they come up with podcast episode ideas, how they batch their recordings, what to think about when recording, tools and software and processes they’ve found useful and so much more.

So, whether you already HAVE a podcast and you’re looking for some tips to make your life easier; or you’re thinking about doing a podcast and wondering how it works from start to finish, this show is for you (and even if you don’t plan on having a podcast, you can take these tips and map them to ANY content you create regularly like blogs, newsletters, videos etc).

Listen to this episode to hear more about:

-> The 3 stages of podcast production and the must-know tips and pitfalls to avoid at each stage.

-> The simple, free and EASY tool Suzi & Michelle have used for 9 years to plan every single episode of their show (right from Episode 1!).

-> How to plan so you can be several episodes ahead and avoid feeling like you’re on the “Podcast Hamster Wheel.”

-> How Suzi & Michelle batch their recordings.

-> The clever calendar “hack” that makes it possible to schedule podcast recordings even though both presenters have insanely busy schedules.

-> The most important thing to remember when the “record” button goes on.

-> Systems for engaging the team in an efficient way and so everyone knows what their role is.

-> The “easy button” when it comes to getting your podcast on ALL the podcast platforms.

-> How to handle guest interviews, co-hosting and what to do when there’s a blooper (to edit, or not to edit, that is the question!).

-> Plus so much more!

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> The REACH Retreat in Hawaii

-> Content Sells Facebook Page

-> Ep 200 - Celebrating 200 Episodes!

-> EP206 - The 16 Essential Elements of a High-Converting Sales Page

-> Anita McLachlan, Sequins & Sand

-> Field of Dreams Movie

Tools Mentioned:

-> Trello

-> Slack

-> Google Docs

-> Zoom

-> Riversidefm

-> Google Calendar

-> Libsyn

-> Blue Yeti Microphone

Next Episode

227 - Content Marketing: Is 10X Easier than 2X?

Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners.

Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH?

If you’ve ever been “turned off” by the “bro marketer” take on 10X, then this is the episode for you.

Your hosts Suzi Dafnis and Michelle Falzon share their views on the 10X vs 2X debate. This is a “juicy” show and they say some things that might surprise you, whichever side of the 10X debate you might be on.

Listen to This Episode to Hear More About:

-> Why you can’t always increment your way to growth.

-> The big distinction Suzi & Michelle hope every reader gets when reading books like “10X is Easier Than 2X.”

-> The massive takeaway from Dan Sullivan and Ben Hardy’s book that unlocked the 10X idea for many of our Masterminders.

-> The fascinating journey Suzi took from starting a business in her bedroom to having “$2 million dollars DAYS.”

-> What Michelle says about “Waterfalls and Volcanoes” that could change your view on when to grow and when to consolidate.

-> The role our sense of our current identity plays in our ability to have transformational growth in our marketing and business.

-> Plus so much more!

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> 10X is Easier Than 2X - Dan Sullivan & Dr Benjamin Hardy