S2 Episode 5 - How social proof can transform your content, with Laura McNally, Head of Social at Auto Trader

Sarah Richards, author of 'Content Design' and creator of the content design discipline takes us through some of the key techniques for creating amazing content. She goes through ways to reflect users’ mental models back at them by using their language and their way of thinking. We chat about journey mapping, value mapping, job stories and other ways to ensure you're creating purposeful content and bringing your organisation with you. We also discuss the importance of accessibility and the need for some solid readability guidelines we can all use.
Message us on Twitter @DigiContentPod if there are any content design topics you'd like us to cover or people you'd be keen for us to talk to.

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