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Content Design Podcast

Content Design Podcast

Vanessa Barlow

Want to make your digital content stand out? Want to reach a bigger audience and really engage your users? Content design is the answer. Combining content strategy, UX, user research and copywriting, find out how content design can help you meet your users' needs. We chat to content and marketing experts about everything from using data to make better content decisions to improving usability and SEO with the right words for your audience. Got a content design question? Tweet @DigiContentPod and we'll answer it.
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Top 10 Content Design Podcast Episodes

Goodpods has curated a list of the 10 best Content Design Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Content Design Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Content Design Podcast episode by adding your comments to the episode page.

Want to introduce content design to your organisation? Jack Garfinkel chats about how he did just that at Scope. From introducing crits and journey mapping, to writing user needs and user research, Jack shares how he started a major content project. He also shares some great tips and insights into how you can involve subject matter experts and other key people in the content process. 

Here are some of the tools Jack mentions:

  • Hotjar for heatmaps
  • Trello kanban board for prioritising work and tracking progress
  • Miro for shared mapping and diagrams
  • Airtable for storing data and insights

Enjoyed the episode? Like and subscribe or reach out to us on Twitter @DigiContentPod. 

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Social media can be a quick, cheap and effective testing ground to discover the different content that resonates with your target audience. People don’t hold back either, so the comments and reactions can be a useful gauge of how your audience feels about a subject and the language they use.

We chat to Head of Social at Auto Trader, Laura McNally, about how social media can be an integral part of the overall user journey. She has some great tips on how to effectively use different social media platforms, including how to get ideas for what will perform well on site too.   

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Content Design Podcast - S2 Episode 3 - How to win clients with a great online portfolio
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11/19/18 • 13 min

For all you freelance content designers out there, here's how to create a stand-out online portfolio. We chat to Owen Priestly, content designer at Google, who has some great tips on how to show off your work and amazing content design skills. Even if you're just starting out or already have a portfolio, you'll find lots of great advice on building your online presence.

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Designing content for phones means designing for a device that's at hand 24/7. So should we be more holistic in our design thinking and consider users' mental health too? Could we be designing experiences that encourage intention and reflection? Should we be thinking beyond the most clicks to the best clicks for the user? We discuss Kate's recent research into the impacts of device usage and what it means for the future of content design.
Please note these are Kate's own opinions from her research and not those of the BBC.

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You’ve heard of lean UX, but have you thought about applying it to content design? Owen Priestly talks about how he transformed his content design practice by adopting lean principles like hypothesis driven design and rapid prototyping. We also chat about the different specialisms in the field and whether it matters if you call yourself a content designer or UX writer.

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With more and more people using voice tech like Amazon Alexa and Google Home there are lots of new opportunities for designing great voice experiences. We ask Anna Singer, Digital Strategy Lead at Citizens Advice and Alex Rees, Head of Digital at Attest, how they think voice UI will change how we consume content and what that means for content design.
https://medium.com/berlin-lean-prototyping/free-tools-to-prototype-voice-interface-without-code-6f758c1b299c

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We tackle the first of the topics you asked us about on Twitter: pair writing. Discover how to improve your content and agree changes faster by pair writing with stakeholders and subject matter experts. Get some tips on how to convince colleagues to take part and make pair writing an integral part of your content delivery.
https://gds.blog.gov.uk/2016/09/21/it-takes-2-how-we-use-pair-writing/

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Designing content for phones means designing for a device that's at hand 24/7. So should we be more holistic in our design thinking and consider users' mental health too? Could we be designing experiences that encourage intention and reflection? Should we be thinking beyond the most clicks to the best clicks for the user? We discuss Kate's recent research into the impacts of device usage and what it means for the future of content design.

Note these are Kate's own opinions from her research and not those of the BBC.


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FAQ

How many episodes does Content Design Podcast have?

Content Design Podcast currently has 22 episodes available.

What topics does Content Design Podcast cover?

The podcast is about Ux Design, Analytics, Design, Podcasts, Arts, Business and Content.

What is the most popular episode on Content Design Podcast?

The episode title 'S2 Episode 3 - How to win clients with a great online portfolio' is the most popular.

What is the average episode length on Content Design Podcast?

The average episode length on Content Design Podcast is 32 minutes.

How often are episodes of Content Design Podcast released?

Episodes of Content Design Podcast are typically released every 14 days, 1 hour.

When was the first episode of Content Design Podcast?

The first episode of Content Design Podcast was released on Jan 21, 2018.

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