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Content Design Podcast

Vanessa Barlow

Want to make your digital content stand out? Want to reach a bigger audience and really engage your users? Content design is the answer. Combining content strategy, UX, user research and copywriting, find out how content design can help you meet your users' needs. We chat to content and marketing experts about everything from using data to make better content decisions to improving usability and SEO with the right words for your audience. Got a content design question? Tweet @DigiContentPod and we'll answer it.
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You’ve heard of lean UX, but have you thought about applying it to content design? Owen Priestly talks about how he transformed his content design practice by adopting lean principles like hypothesis driven design and rapid prototyping. We also chat about the different specialisms in the field and whether it matters if you call yourself a content designer or UX writer.

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With more and more people using voice tech like Amazon Alexa and Google Home there are lots of new opportunities for designing great voice experiences. We ask Anna Singer, Digital Strategy Lead at Citizens Advice and Alex Rees, Head of Digital at Attest, how they think voice UI will change how we consume content and what that means for content design.
https://medium.com/berlin-lean-prototyping/free-tools-to-prototype-voice-interface-without-code-6f758c1b299c

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Here's how to run a content crit with fellow content designers or your wider team. With guest Emily Brunwin, Content Lead at Citizens Advice, we discuss the benefits of showing your work early and how it can help you collaborate across disciplines.
https://contentdesign.london/content-design/content-crits/
https://insidegovuk.blog.gov.uk/2016/03/03/content-crits-conquering-through-collaboration/

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The content potential of chabots is enormous, with so many opportunities beyond customer service. We chat to Daniel Gray about designing an award-winning chatbot for WaterAid that enabled supporters to talk to Sellu from Sierra Leone. We also pick up with Anna Singer, Digital Strategy Lead at Citizens Advice, to talk about how chatbots could help support their advice services.
https://thebotplatform.com/case-study/wateraid/
https://www.thirdsector.co.uk/wateraid-chatbot-connects-supporters-communities/digital/article/1456079

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How can you tell if your content is working? What will your customers prefer, design A or B? Alex Rees, Head of Digital at Attest, shares ways to tell if your content is performing and how to effectively test your content. We chat about how to design tests based on what you want to find out and why. Plus how to measure success and get stakeholder buy-in to a rapid test and learn approach.
Found a great way to test your content? Tell us about it on Twitter @DigiContentPod.

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I talk to Emily Brunwin, Content Lead at Citizens Advice about how to design content that meets a wide range of user needs. We chat about how to turn complex processes into easy to understand, actionable content and how to test that it's working. Plus, how to use onsite-behaviour data and Google Trends to prioritise content and identify words your target audience actually use.
Follow us on Twitter @DigiContentPod and tell us about how you write to meet user needs or other content design topics you’re interested in.

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