Content, Briefly - BentoBox: Hannah Geise on checking every content box

BentoBox: Hannah Geise on checking every content box

05/13/24 • 33 min

In this episode of Content Briefly, we’ve interviewed Hannah Geise, Senior Content Manager at BentoBox, and discussed the impact of technology on restaurant management and marketing, as well as her journey through various roles in the food and hospitality industry, and more.

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Timestamps:

00:00 Intro

01:31 Hannah Geise’s background.

02:42 Hannah’s experience at Harvard Innovation Labs.

03:12 What is BentoBox about?

04:55 Who is the primary buyer BentoBox serves?

05:46 Hannah Geise’s journey through the hospitality industry.

06:55 What is included in BentoBox’s content strategy?

10:15 BentoBox’s onboarding process for new customers.

11:18 How BentoBox incorporates E-A-T in its content process.

13:25 What community outreach looks like for BentoBox.

14:11 Embracing restaurant technology and SEO strategies post-pandemic.

18:25 BentoBox’s content planning process.

20:19 Using feedback from the marketing team to inform content creation.

21:27 The key metrics that BentoBox measures.

24:01 BentoBox’s internal team dynamics and task prioritization process.

25:16 Hannah’s typical workday routine.

30:32 Personal success skills and techniques.

32:25 Learn more about Hannah Geise and BentoBox and get in touch.

33:04 Outro.

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Useful Links:

Website: https://getbento.com/

Hannah on LinkedIn: https://www.linkedin.com/in/hannahgeise/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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Timestamps:

00:00 Intro

01:31 Hannah Geise’s background.

02:42 Hannah’s experience at Harvard Innovation Labs.

03:12 What is BentoBox about?

04:55 Who is the primary buyer BentoBox serves?

05:46 Hannah Geise’s journey through the hospitality industry.

06:55 What is included in BentoBox’s content strategy?

10:15 BentoBox’s onboarding process for new customers.

11:18 How BentoBox incorporates E-A-T in its content process.

13:25 What community outreach looks like for BentoBox.

14:11 Embracing restaurant technology and SEO strategies post-pandemic.

18:25 BentoBox’s content planning process.

20:19 Using feedback from the marketing team to inform content creation.

21:27 The key metrics that BentoBox measures.

24:01 BentoBox’s internal team dynamics and task prioritization process.

25:16 Hannah’s typical workday routine.

30:32 Personal success skills and techniques.

32:25 Learn more about Hannah Geise and BentoBox and get in touch.

33:04 Outro.

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Useful Links:

Website: https://getbento.com/

Hannah on LinkedIn: https://www.linkedin.com/in/hannahgeise/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Previous Episode

Wistia: Sam Balter on video content marketing strategies for brand building

In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more.

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Timestamps:

00:00 Intro
01:14 Who is Sam Balter?
01:52 What Wistia is about and its customer base.
03:06 Wistia’s features and benefits for businesses.
05:32 Overview of Wistia’s content strategy.
07:05 Using video to build strong brand affinity.
10:13 How video marketing has changed post-pandemic.
13:09 How customer expectations have influenced video marketing.
17:23 Video content creation and organization strategies.
23:49 Benefits of video for content marketers.
31:29 Text vs. Video: Which is of higher priority for Wistia?
36:56 How Wistia’s state of video report works.
38:42 Maintaining brand consistency: marketing by committee vs autonomy.
44:01 Cons of the traditional assembly line model of content creation.
46:25 Thinking about video production like creators.
47:57 The rise of 10x content marketers.
50:16 Learn more about Sam Balter and Wistia and get in touch.
51:09 Outro

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Useful Links:

Website: http://www.wistia.com/

Sam on LinkedIn: https://www.linkedin.com/in/sambalter/

Video Marketing Statistics: https://wistia.com/learn/marketing/video-marketing-statistics

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Next Episode

Slack: Sara Yin on navigating content marketing in a tech giant’s world.

In this episode of Content Briefly, we’ve interviewed Sara Yin, Senior Editor at Slack, and discussed her content marketing journey at major tech companies, the unique challenges and strategies of developing content at Slack, and more.

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Timestamps:

00:00 Intro

01:27 Sara Yin's career journey from journalist to senior editor at Slack.

07:50 Lessons from Intercom: The human element in content marketing.

11:51 Unpacking content strategy at Shopify .

15:27 The lifecycle of content at Slack.

17:47 Slack's evolution from HipChat rival to market leader.

20:11 Slack’s content evolution post-Salesforce acquisition.

21:33 Content strategy lessons from Jeff Bezos.

23:09 Keeping content creative in an SEO-driven world.

25:51 Enhancing content strategy with AI.