Attentive: Kasey Hickey on ruthless prioritization
10/14/24 • 30 min
In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.
This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).
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Timestamps:
00:00 Intro
02:56 Who is Kasey Fleisher Hickey?
03:17 Kasey’s background.
04:13 What is Attentive?
04:58 Black Friday and Cyber Monday marketing campaigns.
06:14 Experience leading content at Attentive for 4 years.
08:08 Content as a program vs. content as a service.
11:03 Content team structure at Attentive.
12:10 Setting boundaries between other teams.
17:40 Content prioritization and being disciplined.
20:03 How brand and content overlap.
21:49 Brand team at Attentive.
23:23 Brand as a differentiator.
25:20 Building a consistent experience for customers.
27:45 Doing more with less.
29:56 Learn more about Kasey and Attentive and get in touch.
30:34 Outro
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Useful Links:
- Kasey on LinkedIn: https://www.linkedin.com/in/kaseyfleisherhickey/
- Job opportunity: https://jobs.lever.co/attentive/85271a21-692b-42ca-866d-a28e56e94624
- Website: https://www.attentive.com/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.
This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).
************************
Timestamps:
00:00 Intro
02:56 Who is Kasey Fleisher Hickey?
03:17 Kasey’s background.
04:13 What is Attentive?
04:58 Black Friday and Cyber Monday marketing campaigns.
06:14 Experience leading content at Attentive for 4 years.
08:08 Content as a program vs. content as a service.
11:03 Content team structure at Attentive.
12:10 Setting boundaries between other teams.
17:40 Content prioritization and being disciplined.
20:03 How brand and content overlap.
21:49 Brand team at Attentive.
23:23 Brand as a differentiator.
25:20 Building a consistent experience for customers.
27:45 Doing more with less.
29:56 Learn more about Kasey and Attentive and get in touch.
30:34 Outro
************************
Useful Links:
- Kasey on LinkedIn: https://www.linkedin.com/in/kaseyfleisherhickey/
- Job opportunity: https://jobs.lever.co/attentive/85271a21-692b-42ca-866d-a28e56e94624
- Website: https://www.attentive.com/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Previous Episode
The Content Studio: Tommy Walker on "The State of (Dis)Content"
In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insights, learnings, and more.
Access the full report here: https://www.thecontentstudio.com/the-state-of-discontent/
This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).
************************
Timestamps:
00:00 Intro
03:41 The ‘why’ behind The State of (Dis)Content.
07:38 Tommy’s thoughts on the report.
09:20 Key survey information.
11:58 The good news.
15:23 The not so good news.
23:49 The really bad news.
25:38 Tommy’s most creative and fulfilling period.
28:08 The worst news of all.
29:09 Reasons for not doing market research.
41:40 What has Content Marketing discontent?
43:13 Job market sentiment.
48:37 Management and getting executives to buy in.
57:30 Q&A session.
58:01 What does it mean to be a content marketer today?
1:03:47 How to do audience research.
01:09:55 Wrapping things up.
01:11:30 Outro
************************
Useful Links:
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Next Episode
Shelf: Hila Bouzaglou is solving the subject matter expertise problem
In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more.
This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).
************************
Timestamps:
00:00 Intro
02:44 Who is Hila Bouzaglou?
03:26 Hila’s background.
05:35 The origins of Shelf.
06:44 Solving the challenge of subject matter expertise.
09:35 The customer lifecycle at Shelf.
12:44 Building subject matter expertise internally.
15:42 Where do they find writers?
18:43 Practical application of AI in research for content writing.
23:13 Quality assurance for produced content.
25:36 The team dynamics at Shelf.
30:47 Building the muscle by doing hard work.
32:48 Learn more about Hila and Shelf and get in touch.
33:10 Outro
************************
Useful Links:
- Book a call with Hila here: https://shelf-made.com/heavyweight-b2b-content-marketers/
- Hila on LinkedIn
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Content, Briefly - Attentive: Kasey Hickey on ruthless prioritization
Transcript
We are entering this, like, totally new world of, like, AI on the one hand, but then, like, of course, on just the industry side on the other hand is, like, search and discoverability and, like, brand just being so critical and and being so opinionated and thoughtful and not just sort of, like, the old way, I guess.
Jimmy DalyHey. And thanks so much for tuning in to another episode of Content Briefl
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