In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.
This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).
************************
Timestamps:
00:00 Intro
02:56 Who is Kasey Fleisher Hickey?
03:17 Kasey’s background.
04:13 What is Attentive?
04:58 Black Friday and Cyber Monday marketing campaigns.
06:14 Experience leading content at Attentive for 4 years.
08:08 Content as a program vs. content as a service.
11:03 Content team structure at Attentive.
12:10 Setting boundaries between other teams.
17:40 Content prioritization and being disciplined.
20:03 How brand and content overlap.
21:49 Brand team at Attentive.
23:23 Brand as a differentiator.
25:20 Building a consistent experience for customers.
27:45 Doing more with less.
29:56 Learn more about Kasey and Attentive and get in touch.
30:34 Outro
************************
Useful Links:
- Kasey on LinkedIn: https://www.linkedin.com/in/kaseyfleisherhickey/
- Job opportunity: https://jobs.lever.co/attentive/85271a21-692b-42ca-866d-a28e56e94624
- Website: https://www.attentive.com/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
10/14/24 • 30 min
Content, Briefly - Attentive: Kasey Hickey on ruthless prioritization
Transcript
We are entering this, like, totally new world of, like, AI on the one hand, but then, like, of course, on just the industry side on the other hand is, like, search and discoverability and, like, brand just being so critical and and being so opinionated and thoughtful and not just sort of, like, the old way, I guess.
Jimmy DalyHey. And thanks so much for tuning in to another episode of Content Briefl
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/content-briefly-314177/attentive-kasey-hickey-on-ruthless-prioritization-76245134"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to attentive: kasey hickey on ruthless prioritization on goodpods" style="width: 225px" /> </a>
Copy