Arrows: Stuart Balcombe on platform-native content and knowing your reader
07/17/23 • 34 min
On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:
Why Arrows doesn't have or want a content calendar
- The importance of platform-native content
- Why Arrows puts an "unsubscribe" link at the top of every newsletter
👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/
👉 You can learn more about Arrows here: https://arrows.to/
On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:
Why Arrows doesn't have or want a content calendar
- The importance of platform-native content
- Why Arrows puts an "unsubscribe" link at the top of every newsletter
👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/
👉 You can learn more about Arrows here: https://arrows.to/
Previous Episode
Meta: Sonja Jacob and Mahu Sims on content ops and enterprise strategy
On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss:
Enterprise content strategy and org chart
- The huge importance of content ops
- Advocating for resources, people and tools
👉 You can follow Sonja Jacob and Mahu Sims on LinkedIn here: https://www.linkedin.com/in/sonjajacob/
👉 You can learn more about Meta here: https://about.meta.com/
Next Episode
Voiceflow: Kristin Hillery on bringing a new category to market
On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss:
Where content and brand overlap
- Building a content strategy around a product
- Why small teams and good vendors thrive together
👉 You can follow Kristin Hillery on LinkedIn here: https://www.linkedin.com/in/kristinhillery/
👉 You can learn more about Voiceflow here: https://www.voiceflow.com/
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