Lessons From Building a 100-Person Content Marketing Team
06/01/21 • 19 min
Show Notes:
- 0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media
- 0:44: Growing from 1-100 people, what's the secret to retention?
- 3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?
- 4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business
- 6:11: Why inclusive access to education and training is best for everyone
- 7:15: What do you contribute to Siege's design team success?
- 8:36: The commitment to video and its influence on content strategy
- 9:54: Differences in retention rates in CMS vs. Designers
- 10:54: How did you develop a process to determine if a client is right for our services?
- 13:01: What brought ESG initiatives to high-priority?
- 14:57: You've developed a culture of open-source knowledge. Why?
- 16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?
- 17:09: How has SiegeLearn affected business both internally and externally?
- 18:12: Do you plan to be CEO forever?
- 18:25: Drew's plan to take over as CEO and stories of his first interview at Siege
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Show Notes:
- 0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media
- 0:44: Growing from 1-100 people, what's the secret to retention?
- 3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?
- 4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business
- 6:11: Why inclusive access to education and training is best for everyone
- 7:15: What do you contribute to Siege's design team success?
- 8:36: The commitment to video and its influence on content strategy
- 9:54: Differences in retention rates in CMS vs. Designers
- 10:54: How did you develop a process to determine if a client is right for our services?
- 13:01: What brought ESG initiatives to high-priority?
- 14:57: You've developed a culture of open-source knowledge. Why?
- 16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?
- 17:09: How has SiegeLearn affected business both internally and externally?
- 18:12: Do you plan to be CEO forever?
- 18:25: Drew's plan to take over as CEO and stories of his first interview at Siege
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Previous Episode
How to Train Content Marketers Remotely
Training a great team of content marketers doesn’t have to feel like such a challenge. While there’s no one-size-fits-all approach to content marketing, we’ve seen success with our training strategy — even as we continue to look for ways to improve the process with each new team member we hire. Based on lessons learned from hiring 50+ content marketers (and their insightful training feedback!), we’ve compiled tips for quickly training up new team members, no matter their expertise or skill level. Listen to our Content & Conversation episode below on how we’ve modified our process to fit a fully remote team.Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Next Episode
How to Brainstorm Content Effectively [B2B + B2C]
Show Notes:
- 0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead
- 1:50: The definition of “brainstorming”
- 2:08: The brainstorming process at Siege Media
- 3:16: Group dynamics when thinking creatively
- 3:58: How Siege Media’s brainstorming has improved over time
- 4:46: Producing ideas–best tools to use for brainstorming
- 6:40: The power of Reddit, how to use it effectively
- 7:41: Why platforms like “The Pudding” are beneficial
- 8:02: Breaking up B2B and B2C ideas
- 9:05: How to brainstorm for niche industries
- 9:34: Promotable vs. SEO topics
- 11:01: What type of content does well in B2B markets?
- 12:49: How do you brainstorm for a mature content strategy?
- 14:13: Best criteria for a content revamp
- 15:29: How to look for passive link opportunities
- 18:09: What is the Keyword Opposition to Benefit (KOB) analysis?
- 20:23: What does the future of brainstorming look like?
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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