Lessons From Building a 100-Person Content Marketing Team

06/01/21 • 19 min

Show Notes:

0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media
0:44: Growing from 1-100 people, what's the secret to retention?
3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?
4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business
6:11: Why inclusive access to education and training is best for everyone
7:15: What do you contribute to Siege's design team success?
8:36: The commitment to video and its influence on content strategy
9:54: Differences in retention rates in CMS vs. Designers
10:54: How did you develop a process to determine if a client is right for our services?
13:01: What brought ESG initiatives to high-priority?
14:57: You've developed a culture of open-source knowledge. Why?
16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?
17:09: How has SiegeLearn affected business both internally and externally?
18:12: Do you plan to be CEO forever?
18:25: Drew's plan to take over as CEO and stories of his first interview at Siege

Show Links:

06/01/21 • 19 min

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