How to Execute SEO-Driven Content Marketing with Neville Medhora
10/27/20 • 58 min
Show Notes:
- 3:24: Are links and content really all that’s needed for SEO?
- 8:11: The danger in relying on SEO hacks and loopholes
- 10:15: Copywriting vs. content marketing
- 13:15: Our outreach process including open rate and placement rates
- 20:54: How to do content marketing at scale and still ensure quality
- 24:39: Our preferred SEO and content marketing tools
- 31:03: Refreshing content vs. killing a page
- 38:00: Idea of “collaborative copy”
- 41:30: The risk of content mills
- 43:44: How to take simple topics and turn it into a link engine
- 46:35: The Gary Vaynerchuk model and repurposing content
- 50:45: Our YouTube strategy
Show Links:
- How to Use “Freshness Distance” to Improve Rankings by Ross Hudgens
- The GaryVee Content Model
- Watch the original recording on Neville’s channel
- SiegeLearn content marketing course
- Follow Ross on Twitter
- Follow Neville on Twitter
- CopywritingCourse.com
- Send Ross an email
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Show Notes:
- 3:24: Are links and content really all that’s needed for SEO?
- 8:11: The danger in relying on SEO hacks and loopholes
- 10:15: Copywriting vs. content marketing
- 13:15: Our outreach process including open rate and placement rates
- 20:54: How to do content marketing at scale and still ensure quality
- 24:39: Our preferred SEO and content marketing tools
- 31:03: Refreshing content vs. killing a page
- 38:00: Idea of “collaborative copy”
- 41:30: The risk of content mills
- 43:44: How to take simple topics and turn it into a link engine
- 46:35: The Gary Vaynerchuk model and repurposing content
- 50:45: Our YouTube strategy
Show Links:
- How to Use “Freshness Distance” to Improve Rankings by Ross Hudgens
- The GaryVee Content Model
- Watch the original recording on Neville’s channel
- SiegeLearn content marketing course
- Follow Ross on Twitter
- Follow Neville on Twitter
- CopywritingCourse.com
- Send Ross an email
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Next Episode
What You Need to Know About E-A-T with Lily Ray
Show Notes:
- 00:53: Debunking common E-A-T myths
- 2:10: How does E-A-T relate to the Medic Update?
- 4:25: What should you focus on for E-A-T if you’re in YMYL?
- 7:12: Realistic timelines to see outcomes from E-A-T related changes
- 9:50: Getting buy-in for E-A-T changes
- 10:45: Does domain authority and brand recognition matter more with E-A-T?
- 15:57: Is it realistic to expect to outrank .gov sites now?
- 20:37: How to balance E-A-T with a company’s mission
- 23:08: Unique or unexpected methods of showcasing E-A-T
- 27:33: What keeps you up at night with E-A-T?
Show Links:
- What Does It Mean to Have Good E-A-T? by Lily Ray
- Lily’s Conductor Speech on Factoring E-A-T Into Your SEO Strategy
- Follow Lily on Twitter
- Follow Caroline on LinkedIn
- Produced by Cara Brown
- Send us an email
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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