Why You Can't "Test" Content Marketing
09/15/21 • 12 min
Show Notes:
- 0:53: The philosophy behind testing content marketing
- 1:39: Why we don’t do short engagements
- 2:25: How building a recognizable brand plays a part
- 3:03: Best-in-class content = time
- 3:44: The timeline from first day of engagement to ranking page 1
- 6:19: Difference in timeline for a low-authority website
- 7:36: How to deal with clients new to content marketing
- 8:58: Case study examples
- 10:24: Why six months is the magic number
- 11:01: How you know your content isn’t working
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Show Notes:
- 0:53: The philosophy behind testing content marketing
- 1:39: Why we don’t do short engagements
- 2:25: How building a recognizable brand plays a part
- 3:03: Best-in-class content = time
- 3:44: The timeline from first day of engagement to ranking page 1
- 6:19: Difference in timeline for a low-authority website
- 7:36: How to deal with clients new to content marketing
- 8:58: Case study examples
- 10:24: Why six months is the magic number
- 11:01: How you know your content isn’t working
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Previous Episode
How to Brainstorm Content Effectively [B2B + B2C]
Show Notes:
- 0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead
- 1:50: The definition of “brainstorming”
- 2:08: The brainstorming process at Siege Media
- 3:16: Group dynamics when thinking creatively
- 3:58: How Siege Media’s brainstorming has improved over time
- 4:46: Producing ideas–best tools to use for brainstorming
- 6:40: The power of Reddit, how to use it effectively
- 7:41: Why platforms like “The Pudding” are beneficial
- 8:02: Breaking up B2B and B2C ideas
- 9:05: How to brainstorm for niche industries
- 9:34: Promotable vs. SEO topics
- 11:01: What type of content does well in B2B markets?
- 12:49: How do you brainstorm for a mature content strategy?
- 14:13: Best criteria for a content revamp
- 15:29: How to look for passive link opportunities
- 18:09: What is the Keyword Opposition to Benefit (KOB) analysis?
- 20:23: What does the future of brainstorming look like?
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Next Episode
You Probably Weren't Hit By an Algorithm Update
Show Notes:
- 00:20: Drew coins the term “algo-holic”
- 00:30: Why you probably weren’t hit by an algorithm update
- 2:01: How brands with good reputations can disrupt your space
- 2:50: Measuring competitive research effectively
- 4:20: How to understand the biggest players via keyword research
- 5:58: Why monetization models play a part
- 6:52: Acquisitions in your industry vs. ranking longevity
- 10:20: The importance of homepage link velocity
- 11:37: Why following Google’s updates is still important
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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