The Optimal In-House Team Structure

05/02/24 • 15 min

Content and Conversation: Organic Growth Insights from Siege Media

Show Notes:

0:24: Exploring the optional internal team structure for content marketing
1:18: Why in-house Content Marketing Managers are the most effective
2:59: The role of SEO Managers in driving success (ideally)
4:03: The pitfalls of outsourcing and its impact on quality and bandwidth
5:19: The importance of consistency in brand voice and tone with freelancers
6:50: Ross’ perfect in-house team structure
9:02: The pros and cons of Founder/CEO involvement
11:58: How to navigate the challenges of in-house SEO management
13:35: Closing insights

Show Links

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Show Notes:

0:24: Exploring the optional internal team structure for content marketing
1:18: Why in-house Content Marketing Managers are the most effective
2:59: The role of SEO Managers in driving success (ideally)
4:03: The pitfalls of outsourcing and its impact on quality and bandwidth
5:19: The importance of consistency in brand voice and tone with freelancers
6:50: Ross’ perfect in-house team structure
9:02: The pros and cons of Founder/CEO involvement
11:58: How to navigate the challenges of in-house SEO management
13:35: Closing insights

Show Links

Previous Episode

Content Marketing Trends for 2024

Show Notes:

00:00 - Introduction
1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing
2:47: Reports indicate higher success rate for those who invest more per asset
3:24: What we're currently seeing in AI's impact, AI usage up YOY
5:25: Is AI helping or hurting your content?
7:29: Where AI is making the most significant impact
8:46: Unpacking the decline the link building and its implications
10:32: The rise of organic link building
11:42: Interactive content use surges
13:07: Is AI and code development practical?
14:51: Businesses biggest challenge — lead generation

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Next Episode

Google’s Algo Leak, AI Overviews & Hreflang’s Future

Show Notes:

00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media
00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more)
02:15: Overall site authority score
03:05: The impact of clicks on rankings
04:09: Defining Domain Authority
04:49: “Font Size of Terms and Links Matters”
05:26: The “small personal site” specification
08:03: Authors as an explicit ranking feature
09:13: Validity and effectiveness of the disavow tool
10:27: AI Overviews: Initial observations (Read more)
14:25: The traffic impact of AI Overviews by Kevin Indig (Read more)
16:58: The future of hreflang (Read more)
23:17: Why Google is cracking down on “parasite SEO” (Read more)
30:10: Final wrap-up, thoughts, and SEO tips