Insights From 4 Content Marketing Tests
08/30/23 • 16 min
Show Notes:
- 00:17: Above the fold best practices
- 3:46: Siege Media’s sticky navigation case study
- 6:47: The impact of font size on conversion rate
- 10:46: The power of updating content
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Show Notes:
- 00:17: Above the fold best practices
- 3:46: Siege Media’s sticky navigation case study
- 6:47: The impact of font size on conversion rate
- 10:46: The power of updating content
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Previous Episode
The Best X Strategies for Executing BOFU Content
Show Notes:
- 00:30: BOFU benefits in SaaS
- 00:55: Why “Best X” roundups are necessary
- 2:45: BOFU content best practices
- 5:41: How to counter legal ramifications
- 7:21: The importance of updates
- 9:01: Alternative and “vs” page strategies
- 11:09: When landing pages make sense
- 12:14: How internal linking fits in
- 12:14: HubSpot example
- 14:05: PandaDoc example
- 15:38: Addressing the fear of retaliation
- 17:06: Executing BOFU as a brand new website
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Next Episode
How To Do Winning Keyword Research For 2024
Show Notes:
- 00:00: Introduction
- 02:09: Intro to the sheet
- 3:00: Keyword Research process
- 4:50: Keyword Difficulty
- 5:20: Relevancy Score
- 6:30: Ranking Page URL
- 9:27: Links
- 11:45: Page Traffic and Traffic Value
- 13:05: KOB Score
- 15:00: SERP Features and Keyword Demand Trends
- 16:40: Word Count
- 17:48: Refresh Frequency
- 19:17: Revised KOB score
- 20:25: Categorize and Funnel Stage
- 22:08: Conclusion
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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