Marketing is Easy, People are Lazy: Nathan Yeung Take on Streamlining Business Growth

07/05/24 • 20 min

In this episode, we sit down with Nathan Yeung, founder of Find Your Audience, to explore the provocative notion that "marketing is easy, people are lazy." With over 15 years of executive experience and nearly two decades in search engine optimization and media buying, Nathan shares his journey from finance to running a successful marketing firm. We dive into practical strategies for understanding customer touchpoints, leveraging SEO, and preparing for the AI-driven future of marketing. Whether you're a seasoned marketer or a small business owner, Nathan's insights will help you make your marketing function work efficiently and effectively.

Previous Episode

Podcasting Unpacked: Inside Tips with Jeremy Slate

In this episode, we dive deep into the world of podcasting with Jeremy, the founder of Command Your Brand. Jeremy shares his fascinating journey from studying the Roman Empire to becoming a podcasting expert. We explore the evolution of the podcasting landscape, essential strategies for new podcasters, and the best practices for promoting your show effectively. Whether you’re looking to start a podcast or improve your current one, Jeremy’s insights are invaluable.

Key Topics Discussed:

Jeremy’s Background:

• Transition from teaching to podcasting.

• Founding Command Your Brand in 2016.

• Early success in podcasting and the growth of the industry.

Starting a Podcast Today:

• Importance of niching down.

• The necessity of a long-term commitment.

• Adapting to changes in the podcasting ecosystem.

Podcast Formats and Business Integration:

• Different formats and their benefits.

• Aligning your podcast with your business model.

• Creating content that provides value to listeners.

Ideal Podcast Length:

• Factors influencing podcast length.

• Adapting to listener preferences and habits.

• Using surveys to determine optimal episode duration.

YouTube and Podcasting:

• Leveraging YouTube for podcast discoverability.

• Setting up and optimizing video podcasts on YouTube.

• The benefits of live streaming episodes.

Essential Equipment and Setup:

• Jeremy’s recommended gear and setup.

• Importance of audio quality and background noise reduction.

• Lighting tips for video podcasts.

Being a Great Podcast Guest:

• Finding the right niche shows.

• Crafting your message for maximum impact.

• Effective outreach strategies for securing guest spots.

Promoting Your Podcast:

• Effective video optimization techniques.

• Utilizing tools like Taja.ai, VidIQ, and Video.ai.

• Strategies for promoting episodes across social platforms.

Command Your Brand Services:

• How Command Your Brand helps clients get on shows and produce podcasts.

• The ideal client profile for their services.

Special Offer:

Visit CommandYourEmpire.com to access a free resource packed with PR tips, podcasting insights, and tools to help you boost your company’s visibility and success. This comprehensive guide is an excellent starting point for anyone looking to dive into podcasting or enhance their current efforts.

Next Episode

Choosing the Right Pricing and Contract Models for Your Agency

Host: Shaun Whynacht

Guest: Marcel Petitpas, CEO of Parakeeto

In this episode of the podcast, Shaun Whynacht sits down with Marcel Petitpas to dive deep into one of the most challenging aspects for agencies: pricing and profitability. They discuss various pricing models, how to structure them, and the importance of aligning pricing with the value delivered to clients.

Episode Highlights:

Introduction to Pricing & Profitability: Shaun and Marcel introduce the topic, emphasizing the importance of structuring pricing models to build a profitable agency that serves its clients effectively.
Marcel’s Background: Marcel shares his journey from running a virtual real estate tour agency to becoming an expert in agency profitability, highlighting his experiences and lessons learned along the way.
Different Pricing Models: Marcel outlines four main categories of pricing models for agencies:

Time and Materials Billing: Selling hours, days, weeks, or months.
Abstracted Versions of Time-Based Billing: Broader time horizons or larger buckets of team rates.
Flat Rate Pricing: Fixed costs for specific deliverables.
Value-Based Pricing: Pricing based on the value or performance outcomes delivered to clients.

Utility of Time and Materials Billing: Marcel explains situations where time and materials billing is beneficial, especially for high-risk or undefined scope projects.
Indicators for Changing Pricing Models: Signs that an agency might need to adjust its pricing model, such as consistently going over budget or the methodology used conflicting with the pricing structure.
SaaS-Based Service Agencies: Insights on how agencies offering SaaS products should approach pricing, including the importance of considering pass-through costs and understanding agency gross income.
Future Trends in Agency Pricing: Marcel shares his observations on the increasing complexity of pricing models in smaller firms and the importance of internal specialization for future agency success.
About Parakeeto: Marcel discusses his company, Parakeeto, which provides software and services to help agencies measure and improve profitability through actionable insights based on operations data.

Resources Mentioned:

Parakeeto Website
On Pricing Models: https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/
Toolkit: http://parakeeto.com/toolkit?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Content+Amplification+Podcast
For solopreneurs who want to scale a team: https://www.youtube.com/watch?v=RXaNXMzcPoY&ab_channel=SolopreneurCoach-MikeMoll

Connect with Marcel Petitpas:

Final Thoughts: Marcel leaves listeners with the encouragement to explore different pricing models and find the one that aligns best with their agency’s strengths and the value they deliver to clients.

How to Work with Parakeeto: If you’re interested in working with Parakeeto or learning more about their services, visit their website or check out their free agency profitability toolkit.

Closing: Shaun thanks Marcel for sharing his valuable insights and expertise on agency pricing and profitability, wrapping up the episode with a note of appreciation for his time and knowledge.

Tune in to this episode to gain a comprehensive understanding of how to structure your agency’s pricing model to ensure profitability and sustainable growth.