Understanding Whether a New Behaviour Will Stick in the Post-Pandemic Era

06/04/20 • 66 min

Consumer Insight Podcast by Illuminate Asia

One of the most intriguing question from marketers about the consumer behaviour during this Covid 19 pandemic is whether the behavioural change will last after the pandemic ends.

In this webinar, we discuss about the challenges in predicting future behaviour and how to detect the signs to see whether a behaviour will stick or change.

One of the most intriguing question from marketers about the consumer behaviour during this Covid 19 pandemic is whether the behavioural change will last after the pandemic ends.

In this webinar, we discuss about the challenges in predicting future behaviour and how to detect the signs to see whether a behaviour will stick or change.

Previous Episode

How Indonesian Consumers Create Meaning through Foods & Beverages during Pandemics

In this webinar, we use Semiotic Analysis to understand the shift in food culture in Indonesia during Covid-19 pandemics.

Next Episode

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This is 4th installment of Illuminate Webinar Series "Embracing the Un-Normal", presented by Iza Mohamed and Caranissa Djatmiko. In this webinar, we used semiotics analysis to understand how Indonesian brands communicate during the Covid 19 pandemics.