Ameet Khabra’s Journey: From Freelancer to Agency Leader
03/05/25 • 45 min
In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Ameet Khabra, the founder of HopSkip Media, a leading digital advertising agency. Ameet shares her inspiring journey of breaking into the digital marketing world at just 19 and building an agency that has managed over $4.3 million in ad spend.
Ameet discusses how she transitioned from running an event planning company to becoming a Google Ads expert, eventually founding HopSkip Media. She recounts her early days managing up to 68 accounts solo and navigating the complexities of Google Ads, including trips to Silicon Valley to collaborate with Google itself. Along the way, she developed a reputation for simplifying paid advertising strategies and delivering exceptional results for her clients.
This episode dives into Ameet’s unique approach to client retention, her insights on the evolving landscape of PPC (pay-per-click) advertising, and her thoughts on how AI and automation are shaping the future of digital marketing. Whether you're a business owner looking to optimize your ad spend or a marketer eager to stay ahead of industry trends, this conversation is packed with actionable advice and expert insights.
Key Discussion Points:
- Building an ad agency from scratch: Ameet’s journey from freelancing to managing millions in ad spend.
- The importance of tracking conversions: Why businesses must avoid "blind" advertising.
- Negative keywords and their role in optimizing ad performance.
- Why Google Ads isn’t “set it and forget it”: The critical need for daily monitoring.
- How Ameet's team balances automation with human oversight in PPC campaigns.
- The challenges and opportunities presented by AI in digital advertising.
- Differences between Google Ads and Meta Ads: Choosing the right platform for your business.
- Common mistakes businesses make when running ads—and how to avoid them.
- Why communication is key in client-agency relationships.
- The future of PPC: Insights into upcoming trends like Performance Max and Search Max.
Stay Connected
Subscribe to Consulting Spotlight for weekly insights from industry leaders! Visit softwareoasis.com/subscribe to join our bi-weekly newsletter featuring exclusive data, trends, and expert interviews straight to your inbox every Monday and Friday. Stay ahead in your consulting career with actionable strategies you can trust.
In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Ameet Khabra, the founder of HopSkip Media, a leading digital advertising agency. Ameet shares her inspiring journey of breaking into the digital marketing world at just 19 and building an agency that has managed over $4.3 million in ad spend.
Ameet discusses how she transitioned from running an event planning company to becoming a Google Ads expert, eventually founding HopSkip Media. She recounts her early days managing up to 68 accounts solo and navigating the complexities of Google Ads, including trips to Silicon Valley to collaborate with Google itself. Along the way, she developed a reputation for simplifying paid advertising strategies and delivering exceptional results for her clients.
This episode dives into Ameet’s unique approach to client retention, her insights on the evolving landscape of PPC (pay-per-click) advertising, and her thoughts on how AI and automation are shaping the future of digital marketing. Whether you're a business owner looking to optimize your ad spend or a marketer eager to stay ahead of industry trends, this conversation is packed with actionable advice and expert insights.
Key Discussion Points:
- Building an ad agency from scratch: Ameet’s journey from freelancing to managing millions in ad spend.
- The importance of tracking conversions: Why businesses must avoid "blind" advertising.
- Negative keywords and their role in optimizing ad performance.
- Why Google Ads isn’t “set it and forget it”: The critical need for daily monitoring.
- How Ameet's team balances automation with human oversight in PPC campaigns.
- The challenges and opportunities presented by AI in digital advertising.
- Differences between Google Ads and Meta Ads: Choosing the right platform for your business.
- Common mistakes businesses make when running ads—and how to avoid them.
- Why communication is key in client-agency relationships.
- The future of PPC: Insights into upcoming trends like Performance Max and Search Max.
Stay Connected
Subscribe to Consulting Spotlight for weekly insights from industry leaders! Visit softwareoasis.com/subscribe to join our bi-weekly newsletter featuring exclusive data, trends, and expert interviews straight to your inbox every Monday and Friday. Stay ahead in your consulting career with actionable strategies you can trust.
Previous Episode
Lorrie Thomas Ross on Marketing Mastery: From Sales to Strategy
In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Lorrie Thomas Ross, founder and CEO of Web Marketing Therapy, to explore her transformative journey from luxury retail sales to becoming a renowned marketing therapist. Lorrie shares how her early career in sales at Saks Fifth Avenue unexpectedly led her into the fast-paced world of internet marketing during the dot-com boom. She discusses the evolution of her business, from its inception to becoming a trusted partner for intentional leaders seeking clarity and results in their marketing strategies.
Lorrie delves into the art and science of marketing, emphasizing the importance of aligning branding with values and purpose. She explains how her firm’s unique approach—focused on credibility, usability, visibility, sellability, and scalability—has helped clients achieve remarkable results, including doubling revenues and creating sustainable growth strategies. With nearly two decades of experience, Lorrie also highlights the role of personal branding, digital PR, and AI in today’s marketing landscape.
Whether you're a solopreneur or part of a large organization, this episode is packed with actionable insights to help you optimize your marketing efforts while staying true to your brand's mission.
Key Discussion Points:
- Transitioning from luxury retail to digital marketing during the dot-com boom
- Founding Web Marketing Therapy and creating a values-driven agency
- The five-factor framework for marketing success: credibility, usability, visibility, sellability, scalability
- The importance of personal branding and thought leadership in modern marketing
- How AI is reshaping search and content strategies
- Common mistakes businesses make when hiring marketing professionals
- The role of long-term investment in advertising and programmatic channels
- Real-life client success stories: from rebranding to doubling revenue
- Balancing creativity with analytics for effective campaigns
- Tips for identifying the right marketing partner for your business
Stay Connected:
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Next Episode
Ameet Khabra’s Journey: From Freelancer to Agency Leader
In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Ameet Khabra, the founder of HopSkip Media, a leading digital advertising agency. Ameet shares her inspiring journey of breaking into the digital marketing world at just 19 and building an agency that has managed over $4.3 million in ad spend.
Ameet discusses how she transitioned from running an event planning company to becoming a Google Ads expert, eventually founding HopSkip Media. She recounts her early days managing up to 68 accounts solo and navigating the complexities of Google Ads, including trips to Silicon Valley to collaborate with Google itself. Along the way, she developed a reputation for simplifying paid advertising strategies and delivering exceptional results for her clients.
This episode dives into Ameet’s unique approach to client retention, her insights on the evolving landscape of PPC (pay-per-click) advertising, and her thoughts on how AI and automation are shaping the future of digital marketing. Whether you're a business owner looking to optimize your ad spend or a marketer eager to stay ahead of industry trends, this conversation is packed with actionable advice and expert insights.
Key Discussion Points:
- Building an ad agency from scratch: Ameet’s journey from freelancing to managing millions in ad spend.
- The importance of tracking conversions: Why businesses must avoid "blind" advertising.
- Negative keywords and their role in optimizing ad performance.
- Why Google Ads isn’t “set it and forget it”: The critical need for daily monitoring.
- How Ameet's team balances automation with human oversight in PPC campaigns.
- The challenges and opportunities presented by AI in digital advertising.
- Differences between Google Ads and Meta Ads: Choosing the right platform for your business.
- Common mistakes businesses make when running ads—and how to avoid them.
- Why communication is key in client-agency relationships.
- The future of PPC: Insights into upcoming trends like Performance Max and Search Max.
Stay Connected
Subscribe to Consulting Spotlight for weekly insights from industry leaders! Visit softwareoasis.com/subscribe to join our bi-weekly newsletter featuring exclusive data, trends, and expert interviews straight to your inbox every Monday and Friday. Stay ahead in your consulting career with actionable strategies you can trust.
-> Strategic Consulting Partnerships: Live Q&A Webinar Today!
- Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.
- Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.
- Instant Networking Today: Streamline your pipeline with qualified referrals.
- Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.
- Register Now (Webinar Today) https://www.softwareoasis.com/gold
-> Career Stalled?
- Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.
- Fast-track tech career courses – no experience or degree required!
Start Free Course https://softwareoasis.com/start-free-course
-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.
Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.
https://softwareoasis.com/newsletter
-> Join our Patreon
https://softwareoasis.com/patreon
What can you expect from our Patreon?
By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:
- Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
- Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
- Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
- Community Access: Join a private channel to connect with other listeners.
- Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
- Weekly Fan Newsletter: Packed ...
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