Why Content Pillars Don't Work
03/21/22 • 15 min
Do you like puzzles? I do. But with a cup of tea and time on my hands, not when it comes to figuring out if something can solve my problem or make my life easier. You don't want your communications to be a puzzle to your audience, to your customers, but that's what's happening if you're using content pillars the way most experts are talking about them. I've watched the webinars, I've downloaded the freebies, and I break down exactly what's missing in this podcast episode.
Thank you for spending some of your precious time with me in your ears. If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. I'm an independent podcaster and I really appreciate your support.
Resources to help:- Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategy
- Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
- Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com
I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty
Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
Do you like puzzles? I do. But with a cup of tea and time on my hands, not when it comes to figuring out if something can solve my problem or make my life easier. You don't want your communications to be a puzzle to your audience, to your customers, but that's what's happening if you're using content pillars the way most experts are talking about them. I've watched the webinars, I've downloaded the freebies, and I break down exactly what's missing in this podcast episode.
Thank you for spending some of your precious time with me in your ears. If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. I'm an independent podcaster and I really appreciate your support.
Resources to help:- Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategy
- Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
- Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com
I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty
Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
3 Tips to Grow Your Visibility
There are loads of different things people do to become visible in this highly saturated world we live in - but just because someone looks like they're getting ahead, are they really? And if you do what they do, will it work for you, too? With consistency and purpose (and some tactics to use) you can grow your visibility in a meaningful way so that your business stays in the minds of the people you want to reach most - your clients and customers. This episode outlines three ideas for you to try now - pick one and see how it helps!
Being visible is great. Being memorable is better.~me
If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. As an independent podcaster, I really appreciate your support!
Also mentioned in this episode:- https://shows.acast.com/connections-coffee-confidence/episodes/10-reasons-to-be-a-podcast-guest
- Free one page download of 10 ways to get visible: https://www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget
- Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
- Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
- Want to use podcasts to increase your visibility & credibility? Get this free guide: https://www.janicefogarty.com/how-to-be-an-amazing-podcast-guest
Join my weekly email list to get behind the scenes details, tips on how to use communications strategy, and be first to learn about new offers: www.janicefogarty.com
I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) Get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty
Let's Connect! Pinterest / LinkedIn / Instagram
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Three tips for creating engaging content
This episode covers three tips I've noticed increase views and engagements from my own and my client's social media channels. Nothing earth-shattering, but the data shows that these tips are working right now! Don't forget to listen all the way through for a word to the wise around the importance we give engagement.
My face is my fortune. - Denise Duffield ThomasKey Points:- Common sense isn't actually common
- Visibility
- Stories for the audience
- Epicure: https://janicefogarty.epicure.com/en-ca/ ; for the reel: instagram.com/janice.fogarty.epicure/
- Episode 75: https://shows.acast.com/connections-coffee-confidence/episodes/which-of-these-7-story-types-do-you-already-use-in-your-pr
- Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategy
- Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
- Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty
Are you on my email list yet? Head to www.janicefogarty.com and get on my list to find out behind the scenes stories about the podcast and how to use the tips and ideas talked about in the episodes in your business.
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/connections-coffee-and-confidence-200205/why-content-pillars-dont-work-20039745"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to why content pillars don't work on goodpods" style="width: 225px" /> </a>
Copy