The Producer Mindset - Ayrton Seri aka SeriBeats - Creativity & Authenticity

Ayrton Seri aka SeriBeats is a music producer and through his YouTube channel he also shares his knowledge and production process. The start of our conversation we discussed his approach to learning and tips that can help you grow such as the power of active listening. Later on we talked about inspiration, different aspects of creativity and how to apply those concepts in your own production. Finally, we finish the episode by discussing authenticity and different definitions of success and how to approach your own success.

0:30 Introduction

2:30 Conversation Start

3:27 Practice & Starting Out as A Music Producer

4:47 Ayrton's Process of Learning

6:07 Making a Case for Practicality

8:25 Asking Question & The Internet

9:34 Variability of Practice

10:32 Variability of Practice in Music

11:00 Switching Up Your Process

12:22 Create a Beat in 10 Minutes

14:08 Creativity & Staying Creative

14:20 Moving on After "Failure"

16:25 Structured vs. Unstructured Creativity

17:03 Sources of Inspiration

18:23 Boredom as Inspiration

20:02 Different Types of Writers Block

22:25 What Kills Creativity

24:35 The Effect of Analysis on Creativity

25:07 Approach to Making Music & Tutorials

27:09 The (im)Possibility of Training Mental Skills

27:43 Flow & Meditation

29:24 Non-Judgement - A Recurring Theme of Meditation

30:45 Remaking Beats vs. Developing Your Own Style

33:32 The Value of Active Listening

34:19 Tips for Active Listening

35:49 Ayrton's Perspective on Success

38:41 The Trap of External Validation

39:34 Authenticity is Contagious

40:39 The Power of Self-Validation

42:20 Cultivating Your Sound vs. Following Trends

44:56 Process vs. Outcome in Music

47:13 The Practical Side of Success

48:00 Success - Unsatisfying Satisfaction

48:39 The Importance of Your Environment

50:52 Collaborating with other Musicians

52:41 The Power of Real-Life Connection

54:53 Talent is Available In Your City

58:35 Word of Mouth and Personal Recommendation

59:51 What is More Valuable? Likes vs. Responses

1:01:40 Ayrton's Go-To Mental Skill & Training

1:04:00 Closing Advice on Mental Improvement

1:06:13 Where to Find SeriBeats

1:07:02 What to Expect from SeriBeats in the Future