Ep. 37: Shifting from Enrollment Pro to Enrollment Parent: the Surprises, struggles, and Stories

04/03/25 • 35 min

Confessions of a Higher Ed Social Media Manager

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Soup Campbell, Head of Community Experience at ZeeMee and a former dean of admissions, to explore what it’s like navigating the college admissions process from the other side — as a parent. With decades of experience in enrollment management and ed tech, Soup shares what surprised him most about supporting his son through the admissions journey, how social media fits into the modern college search, and what higher ed marketers can do better.

Guest Name: Harrison "Soup" Campbell, Head of Community Experience, ZeeMee

Guest Socials:
LinkedIn
ZeeMee

Guest Bio: Harrison Campbell, better known as "Soup," is a former university dean of admissions now serving as the Head of Community Experience at ZeeMee. He is an innovative marketer and one of the higher education pioneers in leveraging social media to engage, connect, and communicate with students.

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Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi

About The Enrollify Podcast Network:
Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Guest Name: Harrison "Soup" Campbell, Head of Community Experience, ZeeMee

Guest Socials:
LinkedIn
ZeeMee

- - -
Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Previous Episode

Ep. 36: From Just Doing It to Driving Impact, Social Media has evolved

Jenny sits down with Josh Rangel, a seasoned social media expert, to unpack the evolution of social media marketing. From the early days of Twitter to today’s high-speed, high-volume content landscape, Josh shares insights on what’s changed, what’s stayed the same, and why organic social media still matters. He also offers advice for social media managers, emphasizing the importance of building a team, measuring success effectively, and—above all—having fun.

Guest Name: Josh Rangel, Senior Director, Social at Ogilvy

Guest Socials:
LinkedIn: https://www.linkedin.com/in/jrangel/
Threads: https://www.threads.net/@rangelie
Bluesky: https://bsky.app/profile/joshrangel.bsky.social

Guest Bio: Josh is a Senior Director, Social at Ogilvy. He has 19 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention for some of the biggest brands in the world, including McDonald’s, Google, Unilever, Allstate, Dyson, Grubhub, General Mills, and PepsiCo. His experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns.

- - -
Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Next Episode

Ep. 38: Inside Oxford’s Strategic Campaigns Team

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Samuel Harriman and Olivia Finch from Oxford University to unpack the inner workings of their incredibly unique roles as a two-person university-wide campaigns team. Titled “How Oxford University Built a Campaigns Team to Reshape Their Global Brand,” this conversation dives deep into the hows and whys of Oxford’s centralized campaign strategy—one that touches all 57 departments and positions the institution as a forward-thinking, globally connected research powerhouse. If you're curious about higher education content marketing, centralized campaign models, or the strategic integration of social media in research comms, this one’s for you.

Guest Names:
Samuel Harriman, Campaigns Project Manager, University of Oxford
Olivia Finch, Campaign Producer, University of Oxford

Guest Socials:
Samuel: LinkedIn, Instagram
Olivia: LinkedIn

Guest Bios:
Samuel Harriman (He/him) is responsible for the delivery of large scale multimedia campaigns as Campaigns Project Manager at the University of Oxford. He has previously worked in digital media management at Cambridge Judge Business School, University of Cambridge, student recruitment and marketing at the University of Leicester and in stakeholder engagement at the Institute and Faculty of Actuaries.

Olivia Finch (She/her) plays a pivotal role in delivering campaigns in her role as Campaigns Producer at the University Oxford. She has previously been responsible for marketing languages and library content at Oxford University Press and worked as a marketing executive at Auckland Writers Festival.

- - -
Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register