Ep. 15: Infusing Humor into Boring Subjects

We’re going to dig-in to the transformation of The Ohio State University’s social media landscape with Associate Director of Social Media Dani Dean. She will uncover the strategic pivot towards a coordinated social media presence and share the trials, triumphs, and tactics of navigating one of the largest university social ecosystems. Tune in for an insider’s perspective on policy-making, community building, and why sometimes, less is more in the world of social media. Dani speaks candidly about embracing change, fostering connections, and the unexpected joys of a well-organized digital space. Don't miss this episode of Enrollify, where we turn the wild, wild west of social media into a blueprint for an integrated presence.

Guest Name: Associate Director of Social Media at The Ohio State University

Guest Social: LinkedIn

Guest Bio: As the Associate Director of Social Media at The Ohio State University, Dani Dean oversees the social media strategy for the enterprise social accounts with a focus on growing the brand, engagement and lead generation across the university. She builds collaborative relationships across Ohio State by leading the Social Media Community of Practice, a group of 100+ marketers and communicators interested in creating or expanding the social presence of their colleges and departments at the university. She also serves as a social media consultant for the university, concentrating on best practices, creating content strategies and guiding enterprise-wide social media campaigns.
Before her current role, Dani was the Social Media Production Manager for Ohio State and led the creative direction and content creation for the university on social. She has a background in sports digital media as a broadcast journalist, social media manager and content creator for The Ohio State University Department of Athletics and local news stations. She graduated from Ohio University with a Bachelor of Science in Journalism degree. Outside of the social media world, she loves to travel, hike, try new workout classes, go to concerts and sporting events (especially the Cincinnati Bengals) and walk her mini Goldendoodle, Cooper.

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Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi

About The Enrollify Podcast Network:
Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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