Summer Hacks Series (part one) How well do you really know your customers?

Welcome to the 2022 summer hacks series! These are really short ‘food for thought’ bite-sized episodes so you can dive in when you have a moment.

I decided to focus on planning tips over the summer. Why? Because when people think about comms planning, they often focus on what they are going to say. You have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step.

But before you start typing, let alone promoting your offer, there are some vital actions you need to take. I’m going to give you an overview of the 7 steps to effective comms planning over the summer hack series. I use this process with all my clients, no matter whether it’s a new product or we’re marketing a built environment project.

This second episode in part one of the series is all about researching your audience

Let’s dive in!

Links mentioned in this episode

My FREE Seven Steps Webinar - https://mailchi.mp/henbe.co.uk/free-webinar-7-steps-190722

How to find your customers and help them buy: https://bit.ly/FindCustomersHelpThemBuy

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