Summer Hacks Series (part one) How well do you really know your customers?
07/28/22 • 4 min
Welcome to the 2022 summer hacks series! These are really short ‘food for thought’ bite-sized episodes so you can dive in when you have a moment.
I decided to focus on planning tips over the summer. Why? Because when people think about comms planning, they often focus on what they are going to say. You have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step.
But before you start typing, let alone promoting your offer, there are some vital actions you need to take. I’m going to give you an overview of the 7 steps to effective comms planning over the summer hack series. I use this process with all my clients, no matter whether it’s a new product or we’re marketing a built environment project.
This second episode in part one of the series is all about researching your audience
Let’s dive in!
Links mentioned in this episode
My FREE Seven Steps Webinar - https://mailchi.mp/henbe.co.uk/free-webinar-7-steps-190722
How to find your customers and help them buy: https://bit.ly/FindCustomersHelpThemBuy
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor - [email protected]
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
Welcome to the 2022 summer hacks series! These are really short ‘food for thought’ bite-sized episodes so you can dive in when you have a moment.
I decided to focus on planning tips over the summer. Why? Because when people think about comms planning, they often focus on what they are going to say. You have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step.
But before you start typing, let alone promoting your offer, there are some vital actions you need to take. I’m going to give you an overview of the 7 steps to effective comms planning over the summer hack series. I use this process with all my clients, no matter whether it’s a new product or we’re marketing a built environment project.
This second episode in part one of the series is all about researching your audience
Let’s dive in!
Links mentioned in this episode
My FREE Seven Steps Webinar - https://mailchi.mp/henbe.co.uk/free-webinar-7-steps-190722
How to find your customers and help them buy: https://bit.ly/FindCustomersHelpThemBuy
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor - [email protected]
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
Previous Episode
Summer Hacks Series (part one) Why you need a purpose and goals
Welcome to the 2022 summer hacks series! These are really short ‘food for thought’, bite-sized episodes, so you can dive in when you have a moment.
I decided to focus on planning tips over the summer. Why? Because when people think about comms planning, they often focus on what they are going to say. You have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step. But before you start typing, let alone promoting your offer, there are some vital actions you need to take.
I’m going to give you an overview of the 7 steps to effective comms planning over this summer hack series. I use this process with all my clients, whether it’s a brand new product or we’re marketing a built environment project.
First up is purpose and goals.
Let’s dive in!
Links mentioned in this episode
My FREE Seven Steps Webinar - https://mailchi.mp/henbe.co.uk/free-webinar-7-steps-190722
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor - [email protected]
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
Next Episode
Summer Hacks Series (part one) Cutting through the noise with messages that resonate.
Welcome to the 2022 summer hacks series! These are really short ‘food for thought’ bite-sized episodes so you can dive in when you have a moment.
I decided to focus on planning tips over the summer. Why? Because when people think about comms planning, they often focus on what they are going to say. You have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step.
But before you start typing, let alone promoting your offer, there are some vital actions you need to take. I’m going to give you an overview of the 7 steps to effective comms planning over the summer hack series. I use this process with all my clients, no matter whether it’s a new product or we’re marketing a built environment project.
This third in the series is all about messages - what will you say and how?
Let’s dive in!
Links mentioned in this episode
My FREE Seven Steps Webinar - https://mailchi.mp/henbe.co.uk/free-webinar-7-steps-190722
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/communication-strategy-that-works-270581/summer-hacks-series-part-one-how-well-do-you-really-know-your-customer-32457777"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to summer hacks series (part one) how well do you really know your customers? on goodpods" style="width: 225px" /> </a>
Copy