
Ep 96. Why flexible working and productivity are essential for comms jobs
10/13/22 • 20 min
WorkLife Week is the 10-14 October in the UK and is celebrated by the Working Families Charity. So I wanted to again this year raise some awareness of this topic for communications people and share my thoughts and experiences on this topic spurred on by this charity’s work.
A recent study by the charity showed that, of the UK parents currently in work, 3 in 10 are in jobs below their skill level because their jobs offer greater flexibility. This shows a need for more high-quality part-time and flexible roles in the labour market.
Employers also need to think beyond just home and hybrid working: Nearly half of these parents (46%) work in place-based roles, which cannot be done remotely because the work has to take place in a specific location.
Working flexibly is also about being productive, and it’s not easy in a comms job as sometimes you need to be ‘in the thick of it’, or at least that’s the perception.
There’s also a ‘productivity stack’ for you.
Let’s dive in!
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
WorkLife Week is the 10-14 October in the UK and is celebrated by the Working Families Charity. So I wanted to again this year raise some awareness of this topic for communications people and share my thoughts and experiences on this topic spurred on by this charity’s work.
A recent study by the charity showed that, of the UK parents currently in work, 3 in 10 are in jobs below their skill level because their jobs offer greater flexibility. This shows a need for more high-quality part-time and flexible roles in the labour market.
Employers also need to think beyond just home and hybrid working: Nearly half of these parents (46%) work in place-based roles, which cannot be done remotely because the work has to take place in a specific location.
Working flexibly is also about being productive, and it’s not easy in a comms job as sometimes you need to be ‘in the thick of it’, or at least that’s the perception.
There’s also a ‘productivity stack’ for you.
Let’s dive in!
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
Previous Episode

Ep 95. PR and the quest for truth and transparency
Have you got a plan to build trust with your audience or just a communication plan? Good Public Relations (PR) is about creating trust in your brand. It's a strategic communication process that builds mutually beneficial relationships between organisations and their public or audiences. Ethical public relations practices seek the truth and provide accurate and balanced information.
However, this is increasingly difficult in our current age. The internet has allowed for a free flow of information that has led to a new level of transparency between people, businesses and consumers.
This podcast today is inspired by a particularly challenging week communicating with my teenager and the perils of social media they are exposed to daily.
Let's dive in!
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
Links mentioned in this episode:
Lynn PR Misinformation Cell / definitions:https://lynn.global/welcome-to-the-misinformation-cell/
BBC Education Survey: https://www.bbc.co.uk/newsround/61856053
Next Episode

Ep 97. New CEO? What’s your plan for the first 100 days?
You've a new CEO and you're tasked with creating a public relations programme for her. She's been working hard to improve the company's image, and you want to ensure that the public is aware of the changes. You've been thinking about this for a while, and you've come up with a few ideas, but you're not sure which one is the best?
The first 100 days have long been a marker for success for a new CEO, either new to the role or experienced. There are lots of research and case examples to back this up.Some of you may know that my background before becoming an independent consultant was an in-house career. I have supported many incoming and outgoing CEOs as a strategic advisor or trusted advisor in all my roles pretty much so I am sharing some tips with you this week on what you could be doing should you find yourself in this position...
Let's dive in!
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
If you like this episode you’ll love

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

Mai dire 30 min. di Marketing! (Marketing Strategico)

Manager Tools - New Managers
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/communication-strategy-that-works-270581/ep-96-why-flexible-working-and-productivity-are-essential-for-comms-jo-32457766"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to ep 96. why flexible working and productivity are essential for comms jobs on goodpods" style="width: 225px" /> </a>
Copy