Ep 90. Hive mind the comms (skills) gap in your strategy with a skills audit

09/01/22 • 8 min

Some of the most important skills for a public relations professional are lifelong ones. You can't learn all the knowledge you'll need in a few months of school or a few years of experience.

Instead, we need to keep our skills up to date. This not only helps us learn new things, but it also keeps us competitive in our specialised field of work.

But how do you know what skills you need or where to focus your time? Today, I run through what skills I consider to be top of the pack when it comes to keeping up to date and how a skills audit can be a really effective place to start for you or your team.

It’s back to school for a lot of us across the world, but especially in the UK, so I thought I would spend some time talking about skills today, how you identify what you need and what’s hot to skill up on.

Let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

Some of the most important skills for a public relations professional are lifelong ones. You can't learn all the knowledge you'll need in a few months of school or a few years of experience.

Instead, we need to keep our skills up to date. This not only helps us learn new things, but it also keeps us competitive in our specialised field of work.

Let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Work with me closely

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

Previous Episode

Ep 89. Summer Hacks Series (part two) Act with purpose - how to reflect on your comms success

Welcome to the 2022 summer hacks series Part Two! These are really short ‘food for thought’, bite-sized episodes, so you can dive in when you have a moment.

I decided to focus on planning tips over the summer. Why? Because when people think about comms planning, they often focus on what they are going to say. You have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step, but before you start typing, let alone promoting your offer, there are some vital actions you need to take.

The summer hacks is an overview of the 7 steps to effective comms planning. I use this process with all my clients, whether it’s a brand new product or we’re marketing a built environment project.

This is the final episode, all about reviewing how well you've done and why this is an important part of the process for future planning.

Let’s dive in!

Next Episode

Ep 91. How to get your comms mojo back post-summer

We need to be inspired to feel creative and fulfilled because, without inspiration, we may not be able to produce the best work possible. If we don't have the drive to do our best, then what is the point?

This inspiration can come from many different sources, but one of the most important is our own personal experiences. We can gain inspiration from our own life experiences, other people we know, or even things we see in the world. We need to be inspired to feel creative and fulfilled because if we aren't, we will likely become bored with our work and stop producing good results.

I was at a swimming event with my daughter recently, and we had the privilege of meeting some of her current swimming heroes and Olympians. Hearing their words and stories has inspired this podcast episode today, where I will talk about how to get creative in your ‘every day’, and improve your creativity at work.

Let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Work with me closely

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.