Ep 90. Hive mind the comms (skills) gap in your strategy with a skills audit

Some of the most important skills for a public relations professional are lifelong ones. You can't learn all the knowledge you'll need in a few months of school or a few years of experience.

Instead, we need to keep our skills up to date. This not only helps us learn new things, but it also keeps us competitive in our specialised field of work.

But how do you know what skills you need or where to focus your time? Today, I run through what skills I consider to be top of the pack when it comes to keeping up to date and how a skills audit can be a really effective place to start for you or your team.

It’s back to school for a lot of us across the world, but especially in the UK, so I thought I would spend some time talking about skills today, how you identify what you need and what’s hot to skill up on.

Let's dive in!

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