Ep 36. 'summer hacks' series: Building B2B relationships

08/19/21 • 5 min

1 Listener

In this second episode of the summer hacks series, I talk about how Public relations is often seen as something you do if you have something to launch or some good news to talk about. But PR is not all about the media - it’s so much more than that. One aspect of PR is nurturing relationships that are already strong—reaching out to people who you already work with and who know your business and nurture those relationships.

Often underused as a strategic tool, PR is one of the simplest - and most effective - activities you can do to help your business.

I am going to talk to you today about how to utilise these relationships to your advantage.

Let’s dive in!

Links in this episode:

That Weetabix example:also here: shorturl.at/bkJ18

How To Find Customers and Help Them Buy - New online resource now available, also here: https://commsthatworks.mykajabi.com/find-customers+help-them-buy

Before you go;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

Often underused as a strategic tool, PR is one of the simplest - and most effective - activities you can do to help your business.

I am going to talk to you today about how to utilise these relationships to your advantage.

Let’s dive in!

Links in this episode:

That Weetabix example:also here: shorturl.at/bkJ18

How To Find Customers and Help Them Buy - New online resource now available, also here: https://commsthatworks.mykajabi.com/find-customers+help-them-buy

Before you go;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

Previous Episode

Ep. 35 Summer Hacks Series! Repurposing your content

I wanted to do a few short episodes during August that were super-short that you could binge on and save you some time and effort over the summer months. I am calling this a ‘summer hacks series’. Today’s episode is all about repurposing your content.

How do you make an impact when you don’t have time to create content or run a campaign?

There’s a simple action you can take which won’t take long at all but will keep you top of mind – repurposing your resources.

I will cover today;

What is repurposing? Where to start with repurposed content?

Links in this episode:

How To Find Customers and Help Them Buy - New online resource now available, also here: https://commsthatworks.mykajabi.com/find-customers+help-them-buy

Before you go;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

Next Episode

Ep 37. Summer 'hacks' series: saving time with social media

In this third episode in the summer hacks series, I will cover some hacks around making social media content easier for you, whether you work in-house as part of a team or a solopreneur who needs to carve out more time for running your biz.

Do you find social media is taking up a lot of your time? You’re busy writing posts, creating graphics, possibly recording videos, and then you think posting would be quick but somehow you emerge 30 minutes later and think, ‘where did the time go?’

You might also find you’re posting for the sake of it. You’re not being intentional about what you are writing about.

Let’s dive in!

Links mentioned in this episode:

My new learning platform Comms 'That Works' (also here: https://commsthatworks.mykajabi.com/

Social media scheduling tools I mentioned in this episode:

SEMrush is an all-in-one digital marketing platform. It’s best known for its SEO and PPC toolkits, but it also has a Social Media toolkit, which includes the Social Media Poster tool.

SocialBee is a powerful social media scheduling platform that goes beyond scheduling and includes features like competitor research.

Sendible is an all-in-one social media management tool designed to help solopreneurs and agencies manage and amplify their brands.

MeetEdgar is a purpose-built social media scheduling and automation tool that makes it easy to publish your content on Facebook, Twitter, Instagram, and LinkedIn.

Buffer is a software application for web and mobile that lets you schedule content to Twitter, Facebook, Pinterest, Instagram, and Linkedin from one dashboard.

Before you go;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.