Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business
04/04/24 • 13 min
Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged.
When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation.
What about when things do not go to plan? A network of trusted people can also help test your response in a crisis and help you out of a reputation hole.
One way to do this is through finding brand advocates, those who rave about how good you are when the going is good and when it’s not so good.
Today I delve into this topic with a focus on crisis management and stakeholders and give tips on what to think about before you start, whatever your programme.
Let’s dive in!
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged.
When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation.
What about when things do not go to plan? A network of trusted people can also help test your response in a crisis and help you out of a reputation hole.
One way to do this is through finding brand advocates, those who rave about how good you are when the going is good and when it’s not so good.
Today I delve into this topic with a focus on crisis management and stakeholders and give tips on what to think about before you start, whatever your programme.
Let’s dive in!
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
Previous Episode
Ep 151. Rerun: People do business with people, not brands
Today, I wanted to talk to you about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands.
Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start because no one knows you. You may be new in a market, have a new way of doing things, or compete in a very established industry.
Let's dive in!
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
Next Episode
Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help
Today, I am delighted to welcome to the podcast Jo Twiselton, Human Change Specialist, executive coach, facilitator and fellow communication consultant.
Jo has worked with leaders and teams across the tech, transport, healthcare, manufacturing, media and services industries, helping them to emerge better from any change.
We talk about all aspects of self-help, mentoring and coaching. It’s a great chat and I learned loads! So if you want a free coaching session tune in! Jo is a qualified executive and wellbeing coach who helps empower leaders, managers, and teams who want to introduce positive transformation.
How to get in touch with Jo:
LinkedIn: https://www.linkedin.com/in/jotwiselton/
Links:
LinkedIn post on the meaning of 'learning'
Executive Coaching services:
https://www.twistconsultants.co.uk/executive-coaching
Liked Listening today? What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business.
Listen to more episodes, take some training, or download a resource: Find out more here.
Hire my expertise
Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]
Work with me closely
If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.
Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.
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