Commerce Corner S1|E10: Kristin Sword on Digital Growth & Loyalty at Jacksons

02/28/25 • 6 min

In this episode of Commerce Corner, Justin Jackson sits down with Kristin Sword from Jacksons to discuss how the company is expanding its digital strategy. Kristin shares insights on launching a new mobile app, rolling out a loyalty program, and scaling third-party delivery with Lula.

Looking ahead to 2025, Jacksons is focused on leveraging its new digital tools, expanding first-party ordering, and enhancing personalized customer experiences. Kristin also teases future innovations, including potential retail media network initiatives.

Tune in for a behind-the-scenes look at how Jacksons is modernizing convenience retail while staying true to its brand.

Tune in for a behind-the-scenes look at how Jacksons is modernizing convenience retail while staying true to its brand.

Previous Episode

Commerce Corner S1|E9: Bill Kay on Private Equity, C-Store Consolidation, and Digital Growth

On this week’s episode of Commerce Corner, Justin Jackson and Adit Gupta sit down with private equity executive and investor Bill Kay to discuss the evolving landscape of the convenience store industry. Bill shares insights from over 25 years in private equity, including his perspective on consolidation, enterprise value creation, and the role of digital transformation in driving profitability.
As convenience retailers look ahead to 2025, this episode offers a finance-driven perspective on maximizing growth and profitability in a rapidly changing industry.

Next Episode

Commerce Corner S2|E1: Using AI to Cut Costs and Boost Profits in Convenience Retail

In the Season 2 premiere, Lula Commerce Co-founder and CEO, Adit Gupta, joins President and CRO, Justin Jackson, to share insights from recent industry events, highlighting retailers' growing concerns around rising operational expenses and shrinking margins. Discover how digital strategies, especially AI-driven automation, can dramatically reduce hidden costs—from managing online orders and tablet uptime to proactive customer service. Plus, learn about Lula's groundbreaking Operators platform, a first-of-its-kind marketplace of AI agents designed specifically to streamline convenience store operations and drive profitability.