Commerce Corner

In the first episode of the Commerce Corner podcast from Lula Commerce, Adit Gupta, Co-founder and CEO at Lula Commerce, and Justin Jackson, CRO at Lula Commerce, discuss key considerations for convenience chains that are establishing a digital commerce channel. They highlight why convenience store teams are beginning to prioritize local delivery, strategies to ensure digital commerce channels are profitable, and many different ways retailers can set themselves apart in a competitive digital marketplace.
Learn more about how Lula partners with convenience chains to develop and manage a successful e-commerce business at www.lulaconvenience.com

Lula leadership chats about the state of the convenience store today and how customers might evaluate the level of convenience. Thinking about customer "occasions" - the points in time or situations in which consumers behave one way vs another is a provocative way to think about how retailers serve these customers.
The convenience store was "invented" at a time of technological shift - the introduction of the automobile. Quite literally a new vehicle for customers in their search for retail. Retail Ice Docks in Texas began offering chilled watermelons, which was met with great consumer acceptance leading to an expansion of grocery-style offerings at ice docs all around.
As customers clearly valued the "convenience" these stores found other ways to please - from extended hours (7am to 11pm), to more relatively recent developments like pay at the pump, prepared food, and other efforts to delight customers.
Customer demands for new levels of convenience continue today - as delivery options have shaken things up since the pandemic. Seen through the lens of consumer "occasions" - operators today must decide where to lead, where to follow, and where to differentiate completely.

In this episode of Commerce Corner, host Justin Jackson sits down with Kyle Tooley of Tooley Oil Company to discuss the evolution of their family business and the challenges and successes of rebranding their convenience stores under the new Mixx Market brand. Kyle shares insights into launching a loyalty app, the intricacies of delivery service integration, and the future of convenience retail in the digital age. Tune in for an in-depth conversation about innovation, customer engagement, and staying competitive in a rapidly changing market.

Justin and Don discuss Don's history in convenience, the impact of Diversified Management Group (DMG) in helping C-Store operators excel, innovation in the space, and how important a focus on leadership is on overall success.

Two of our senior leaders, Justin & Graham, discuss Lula's approach to supporting our customers' success. Digital is far more than just "being" online. Partners choose Lula to tackle the many logistical hurdles of getting retail selection onto major marketplaces like DoorDash and Uber Eats, but the work only begins once you're online. Graham McAden leads our team of commerce experts that partners with our retailers to streamline operations and drive growth and profitability. In this episode he shares a bit more in detail what goes into that success.