15: How do I choose a niche (in full colour using DISC)
01/26/21 • 37 min
In this episode, we talk about finding a niche, why its important, how to find one and what to do once you have one. Of course we bring in colours and DISC to make sure it is a rounded process.
DISC is a behaviour assessment tool based on the DISC theory of psychologist William Moulton Marston, which centres on four different personality traits which are currently Dominance (D), Inducement (I), Submission (S), and Compliance (C). This theory was then developed into a behavioural assessment tool by industrial psychologist Walter Vernon Clarke.
We acknowledge that we use UK English in this Podcast and that in US English the words behavior, behavioral and color are spelt differently.
In this episode, we talk about finding a niche, why its important, how to find one and what to do once you have one. Of course we bring in colours and DISC to make sure it is a rounded process.
DISC is a behaviour assessment tool based on the DISC theory of psychologist William Moulton Marston, which centres on four different personality traits which are currently Dominance (D), Inducement (I), Submission (S), and Compliance (C). This theory was then developed into a behavioural assessment tool by industrial psychologist Walter Vernon Clarke.
We acknowledge that we use UK English in this Podcast and that in US English the words behavior, behavioral and color are spelt differently.
Previous Episode
14: Peter talks about joining Harley Davidson when he could not ride a motorbike
In this episode, Peter talks about his experience as Senior Vice President whilst he did not have a bike licence. The business lessons are there of course and Peter discusses riding to your distance point when considering milestones and goals in business.
DISC is a behaviour assessment tool based on the DISC theory of psychologist William Moulton Marston, which centres on four different personality traits which are currently Dominance (D), Inducement (I), Submission (S), and Compliance (C). This theory was then developed into a behavioural assessment tool by industrial psychologist Walter Vernon Clarke.
We acknowledge that we use UK English in this Podcast and that in US English the words behavior, behavioral and color are spelt differently.
Next Episode
16: How Harley Davidson successfully used colours and DISC to drive sales
In this episode, Peter talks more about his time as Senior Vice President at Harley Davidson and the way that they used behavioural styles to drive their success. This is based on DISC or what we call at Integrus Colours.
DISC is a behaviour assessment tool based on the DISC theory of psychologist William Moulton Marston, which centres on four different personality traits which are currently Dominance (D), Inducement (I), Submission (S), and Compliance (C). This theory was then developed into a behavioural assessment tool by industrial psychologist Walter Vernon Clarke.
We acknowledge that we use UK English in this Podcast and that in US English the words behavior, behavioral and color are spelt differently.
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