15: How do I choose a niche (in full colour using DISC)

In this episode, we talk about finding a niche, why its important, how to find one and what to do once you have one.  Of course we bring in colours and DISC to make sure it is a rounded process. 

DISC is a behaviour assessment tool based on the DISC theory of psychologist William Moulton Marston, which centres on four different personality traits which are currently Dominance (D), Inducement (I), Submission (S), and Compliance (C). This theory was then developed into a behavioural assessment tool by industrial psychologist Walter Vernon Clarke.

We acknowledge that we use UK English in this Podcast and that in US English the words behavior, behavioral and color are spelt differently.