Current & Critical - Geri Greenall, Empowering Communities: The Energy Industry's Collaborative Efforts to Make a Difference

03/30/23 • 31 min

In this episode, Geri Greenall, CFO of Spartan Delta Corp. and EPAC board member, shares her insights on how the energy industry can showcase its positive impact on communities. Geri is leading an initiative to encourage energy companies to partner with Classroom Champions and provide financial support to drive positive change in the rural classrooms where energy workers live and raise their families. By forming local partnerships, the energy industry proactively addresses negative perceptions and demonstrates its commitment to sustainable development and community well-being. The Energize Communities campaign aims to shape a more positive narrative around the industry's efforts to give back to the communities they serve. Explore Geri's leadership and the industry's efforts to promote sustainable development and community well-being through local partnerships and education initiatives.

Proactivity beats out reactivity every time - whether in shaping the narrative of an entire industry or getting ahead of trauma to ensure all kids are set up for future success. While these two topics might seem unrelated, Geri helps you understand how big players in the energy sector are putting millions of dollars into contributing to local communities. If you’re curious about storytelling, public relations and impacting your business or industry, this episode is a must-listen!

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Current & Critical - Jay Whitelaw, Corporate Giving - Inspiring the Generosity Journey

In this episode, Co-Founder and Executive Director of Givesome, Jay Whitelaw, explains the power of being allowed to see the real difference generosity and giving can make. Jay shares the a-ha moment he experienced while teaching in Namibia that helped him realize what’s missing from the generosity journey - seeing the impact. He explains how generosity can be crucial to employee and customer engagement and the ins and outs of the Givesome platform, including the advanced metrics and data that companies receive to report back to employees, partners and others to demonstrate tangible outcomes from giving.

If you give to charities, you might wonder what your donation actually resulted in achieving. Givesome aims to reduce that while moving more people towards generosity as table stakes in daily life. Jay details building a non-profit and how to remain true to your north star, even if outside pressures try to box you in. With a focus on the donor first, Givesome is uniquely positioned to transform philanthropy for individuals and businesses while contributing to causes that can positively impact our communities. This episode is certain to inspire you to examine the other side of any equation to find opportunities.

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Current & Critical - Wendy Beauchesne, Alberta Cancer Foundation - Making More Moments that Matter for Cancer Patients

In this episode, learn about the Alberta Cancer Foundation from its CEO, Wendy Beauchesne. Wendy’s career spans decades in health, deploying hundreds of millions of capital into transformational campaigns, and she’s thrilled to bring her expertise to her CEO role. Wendy shares the optimistic stories of how the Alberta Cancer Foundation supports Albertans across the province in the face of a cancer diagnosis and some of the positive changes to the expected quality of life, thanks to innovative research. You’ll gain clarity on ACF’s role in the province, how to spur innovation and commercialization in non-profits, and why Wendy believes non-profits shouldn’t be treated differently than any other business.

A cancer diagnosis can make time stand still - and the fight against it is emotionally and physically taxing. However, cancer can also be financially burdensome - often costing thousands of dollars in out-of-pocket expenses, such as lost time at work or hospital parking costs during treatment. Wendy explains how the Alberta Cancer Foundation taps into the philanthropic spirit of Alberta to deliver $1.5M to offset these burdens, while also investing donations into accelerating innovative cancer treatments. This inspiring episode will show you there is no limit to what we can achieve through collaboration, generosity and an innovative approach.