E37 - Succeeding in Startup Culture

02/23/21 • 63 min

Most people open up their Instagram app to see what their friends and family are up to. Reshmi Menon goes on Instagram to learn about brands’ marketing strategies.

Reshmi Menon, the Head Of Marketing at Suta, is a self-proclaimed “girl next door” who wants to make an impact and change consumers’ perspectives. She’s always loved marketing and has her master’s in the subject, and her habit of messaging brands on social media platforms regarding their marketing strategies ended up paying off when she moved from agency-side to client-side, now heading up marketing at Suta.

Reshmi’s energetic and positive attitude has taken her far in her career, and she is not afraid to voice her opinion when it comes to marketing. When it comes to her career, she trusts her intuition and truly cares about being passionate about her work.

We can all take note of Reshmi’s work ethic, spunky storytelling, and upward career path.

Most people open up their Instagram app to see what their friends and family are up to. Reshmi Menon goes on Instagram to learn about brands’ marketing strategies.

We can all take note of Reshmi’s work ethic, spunky storytelling, and upward career path.

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E36 - Opportunity in Adversity

“There are tee shirts that say, ‘Underestimate me. This’ll be fun,’ and that was exactly how I approached life.”

This snippet is just one of many learnings we gained from our conversation with Julie Roehm, the Chief Marketing and Experience Officer at Party City. Julie is no stranger to adversity and has been a fierce competitor and determined power female ever since a young age. Calculated yet adventurous risk taking throughout her career has shown her that things don’t change if you aren’t willing to do something different.

Julie shares her perspectives on workplace culture, dealing with adversity, jumping into new industries with confidence and poise, asking questions and listening, and building a successful team. Her experience in industries as varied as automotive, big box retail, services, and consulting have laddered up as she helps companies stand out in a beneficial way and push themselves through their marketing.

Exuding an air of confidence while also maintaining humility is a difficult task to achieve, and Julie does just that. We encourage you to learn from her insightful commentary on her previous experience and advice to women!

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E38 - Creating a Happiness Movement

Being human means that we feel a wide range of emotions, and the most sought after emotion is happiness. We all yearn for happiness, but we don’t often think about how we can actively put in effort to increase happiness in our day to day lives.

Michelle Wax founded the American Happiness Project, a country-wide movement to capture and share how everyday people from all walks of life are creating their own happiness, regardless of external factors. In 2019, Michelle took to the road, traveling across the United States interviewing ordinary people and learning about how they created happiness. Her findings, in conjunction with scientific research, inform her interactive seminars, virtual team workshops, and a video series called American Goodness.

During her travels and interviews, Michelle found a common theme - there was a point that these individuals reached in their lives where they decided to make a shift or change. Maybe they suffered a tragedy, or they were stuck in the monotony of day to day life, but each one of them actively decided to be happy. Michelle pulls from this theme to create resources, tools, and workshops helping people to actively create their own happiness.

This shift is already occurring in those who have heard about the American Happiness Project already, and Michelle is working to make a movement of happiness. For more information on the American Happiness Project, check out https://american-happiness.com/.