Making a Difference with Roxanna Kassam Kara, Ronald McDonald House Canada

09/27/21 • 27 min

"For many, many years 'Marketing' was kind of a dirty word in the Charity sector"
In this episode of Shareablee's CMO Pulse, we interview Roxanna Kassam Kara, National Director of Marketing and Communities with Ronald McDonald House Canada about what it means to be in impact marketing, her transition to the non-profit world from traditional marketing for large-scale consumer packaged goods brands, and her approach to innovation.
Interview by Tania Yuki, CEO Shareablee.

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You Can't Wait for The Crisis with Matthew Pinzur, Chief Marketing Officer Jackson Health System

In this episode of Shareablee's CMO Pulse series, we interview Matthew Pinzur, Vice President, Chief Marketing Officer for Jackson Health System about his experiences as a marketer both throughout his career as well as navigating the Covid-19 pandemic in the South Florida region that he and his team serve, and the importance of fine-tuning your process and approach every single day, to prepare for the unexpected. In taking this approach, Matthew explains how he and his team earned the right to be agile and move quickly when a crisis actually struck.
In this interview, Matthew also highlights the importance of taking a grassroots approach to community relations, when dealing with topics such as the Covid-19 vaccine and more. He explains that being close to the community is critical at all times, and that this is something to truly lean on when people are looking for trustworthy information in a public health crisis. Matthew recounts in vivid detail how he and his team became actively involved in enabling and scheduling on-the-ground vaccine appointments, and how being adaptable to the changing needs of his community was critical in supporting South Florida during this unprecedented time.

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The Next Right Step with Carol Fabrizio, Chief Marketing and Communications Officer, USA Gymnastics

"My role is to ensure the organic connection between who we are and what we believe, and making sure that that comes through on the other end"
In this episode of Shareablee's CMO Pulse video podcast series, Tania Yuki interviews Carol Fabrizio Chief Marketing and Communications Officer of USA Gymnastics about her role, her leadership style, and her impressive career journey from lawyer to leading USA Gymnastics in the lead-up to the Tokyo Olympics. Carol also talks about the importance of being a purpose-driven brand and what that means right now to how marketers need to think about "marketing".