CMO Pulse Series

In this episode of Shareablee's CMO Pulse series, we interview David Feinberg, Senior Vice President, Chief Marketing and Communications Officer for the Mount Sinai Health System about his experiences as a marketer both throughout his career as well as navigating the Covid-19 pandemic, and hear his perspectives about the future of marketing and how what he and his team have learned about new approaches to communications can continue to impact how we think about health and medical care in our community.
Having begun his marketing career at Procter and Gamble, Feinberg discusses the importance and impact of his traditional training, but also shares how his willingness to break from the expected career trajectory also empowered him to seek out impactful, meaningful work in his current role, which sits at the center of Covid-19 research, tackling the inequities in the healthcare system and process, and much more at Mount Sinai - an organization that highly values, but is not centered around the marketing function.
"Mount Sinai opened the first center for post-COVID care, for people who are having symptoms that nobody expected. We're really looking into both treatment and research so that's going to continue. But then, healthcare is at a point of transformation. With respect to what it can do and how it's doing it using AI using machine learning using deep analysis, predictive analytics, that kind of, so if you combine that kind of computational analytical capability with our knowledge of the human genome, you're putting those things together and you're going to reinvent how we think about all sorts of things with healthcare. And the other thing I should really mention is we are very much leaning into the inequities in healthcare and trying to resolve them"

“I’m a consumer, and I’m a B2B marketer”
In this CMO Pulse interview Julie Springer, Chief Marketing Officer of Transunion, shares her experience of adapting as a marketer and leader throughout the pandemic, to shift towards what Springer describes as "true customer-centricity". While it has always been critical, 2020/2021 has created new opportunities for marketers to truly build empathy and hold themselves to a new standard when it comes to authenticity and connecting with customers in a meaningful way.
Julie also shares her perspective on the future of marketing, which - while clearly still in flux - will be centered around 1:1 connections and authenticity of relationships.
"I think social is going to boom even more than it already has. It’s easy for people to think of social as (purely) a consumer channel - but social is business, business is consumer, they are all intertwined. When you think about authenticity of relationships, there is no better channel for that 1:1, and then that ability to exchange in real time and beyond"

"My job is to stay truly connected, and to listen to the consumer. To stay close to real people, and translate that back or bring that back to corporations and make sure that what companies are doing is authentic and true and connected with the real people who are their consumers. So it's very much that "in between" role that translator role, and I take great pride in it". In this episode of Shareablee's CMO Pulse Series, we interview Radha Subramanyan Chief Research and Analytics Officer at CBS and President of CBS Vision. Radha's shares her incredible journey about the evolution of her approach to her role - which spans research, marketing, data science, creative, calling for more "creative adaptability", fearlessness and rule-breaking in traditional thinking. Radha's own journey has been an incredibly unique one, having explored many career stops including professor, actor and now executive at one of the biggest media organizations in the world. Radha also shares her lessons and advice about approaching balance and integrating more of yourself into how you show up at work, with some terrific revelations!

In this episode of Shareablee's CMO Pulse, Steven Cragle, Chief Marketing and Communications Officer, UnitedHealthcare Global at UnitedHealth Group talks about his unique "anthropological" approach to marketing, and what that means for how he's been thinking of marketing as a whole particularly during the pandemic. As consumer attention becomes even more fragmented, Cragle talks in particular about how important it is for marketers to remember that each person has so many identities, and that only focusing on those aspects of a consumer that matter to a brand in order to sell to them will leave a campaign drastically short.
Also, Cragle addresses other important topics such as how he finds purpose in his professional career (and how "purpose" needs to be treated more like a moving target that must be pursued actively rather than a passive destination), as well as the interesting challenge of bringing data to the heart of the creative process.
Interview by Tania Yuki, CEO and Founder Shareablee

"Gone are the days when an advertisement would build trust in an organization, or when consumers simply believe what they see on TV... now people rely on influencers, social media, reviews"
In this episode of Shareablee's CMO Pulse, we interview Chris Kormis, Associate Dean and Chief Marketing Officer for Georgetown University's McDonough School of Business. Chris explains her team's approach to marketing education to a broad potential and existing student body, and why she and her team were early adopters of social media. Chris also discusses the importance of measurement, and keeping the "science" portion top of mind when it comes to the "art and science of marketing"
"When people used to say "it's an art and a science", usually that means they don't have an answer... the great thing about digital marketing now is how much of everything is measurable"