CMO Pulse Series

Kellie Specter works for The WNET Group and its three affiliates, THIRTEEN, WLIW21, and NJ PBS, in the areas of corporate communications, branding, digital marketing, and audience and market research when she is not instructing as an adjunct professor at Fordham University.

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Kellie Specter shares how she keeps her team motivated to innovate and keep experimenting with new marketing concepts. She feels that even when an idea doesn't work, it's not a failure because it opens another chance to succeed.

Brian Sappington, President, North America Retail Portfolio at The Coca-Cola Company, talks about how defining and executing a greater vision has informed his career and his leadership style. As he explains in this episode: “Let's define where we're going. Let's make sure the culture is where it needs to be so we can have the trust to move with speed and work effectively. And then let's manage the multiple stakeholders that we have, understand their needs, and influence them.”

Brian fills us in on how adapting to challenges has boosted his career and how he sees a need for humanity and trust to take center stage in business during this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore.

"Gone are the days when an advertisement would build trust in an organization, or when consumers simply believe what they see on TV... now people rely on influencers, social media, reviews"
In this episode of Shareablee's CMO Pulse, we interview Chris Kormis, Associate Dean and Chief Marketing Officer for Georgetown University's McDonough School of Business. Chris explains her team's approach to marketing education to a broad potential and existing student body, and why she and her team were early adopters of social media. Chris also discusses the importance of measurement, and keeping the "science" portion top of mind when it comes to the "art and science of marketing"
"When people used to say "it's an art and a science", usually that means they don't have an answer... the great thing about digital marketing now is how much of everything is measurable"

"Gen Z doesn't want to be boxed in, they're very multi-dimensional... Marketers often want to put people in a box but that's not how this generation works. They don't identify with just one thing".
Tina Rubin began her career at Mattel before holding important marketing roles at content powerhouses such as Netflix, Amazon and Disney. She shares her experiences as a marketer and what she believes is most critical when connecting with the elusive Generation Z, authentically and on their own terms.
Interview by Tania Yuki, Founder and CEO Shareablee.

"My number one rule of marketing is, don't be lame. I'd rather do nothing than be lame"
Did you know that Chipotle ranks as one of the top first date destinations for Generation Z? (and not just due to the "Miley Burrito" viral episode on TikTok!) Or that Chipotle is on a mission to promote a more sustainable food system, and much more?
In this episode of CMO Pulse, Chris Brandt, CMO of Chipotle, talks about the lessons he has learned building brands, keeping them top of mind and relevant for Gen Z, and his unique approach to social media, partnering with Influencers, and much more.
Prior to leading the marketing team at Chipotle, Chris has held roles as EVP/Chief Brand Officer for Bloomin' Brands and Chief Brand Officer/Chief Marketing Officer for Taco Bell - and explains a lot about his career path, from his beginnings in the finance industry.
Interviewed by Tania Yuki, Founder and CEO Shareablee