Creating Experiences for Gen Z with Tina Rubin, CMO at Wave

10/12/21 • 25 min

"Gen Z doesn't want to be boxed in, they're very multi-dimensional... Marketers often want to put people in a box but that's not how this generation works. They don't identify with just one thing".
Tina Rubin began her career at Mattel before holding important marketing roles at content powerhouses such as Netflix, Amazon and Disney. She shares her experiences as a marketer and what she believes is most critical when connecting with the elusive Generation Z, authentically and on their own terms.
Interview by Tania Yuki, Founder and CEO Shareablee.

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In this episode of Shareablee's CMO Pulse series, we interview Cara Whitley, Chief Marketing Officer of Century 21 about how she and her team have evolved their marketing approach, and what Cara observes as the opportunity to improve as we look beyond the pandemic. Cara explains how consumers have reshaped their priorities when it comes to seeking and defining "home", and what this means for how we think about ourselves, our work, and our society as a whole in the future.

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