28: David Fortino of NetLine: Why Bad Marketers Hurt Marketing, Shiny Object Syndrome and the Gold Nugget of Authentic Marketing
10/29/19 • 30 min
What goes into a marketing career that lasts and how do you avoid the call of the latest shiny marketing fad? In this episode of CMO Confessions, David Fortino, Senior Vice President of Audience and Product at NetLine, shares his marketing journey with us and explains why getting to know the customer well is so critical to success.
Sit back and relax, it’s CMO Confessions
Follow NetLine on Twitter: @NetLine_Corp
Follow David Fortino on Twitter: @David__Fortino
Check out David on Linkedin: http://www.linkedin.com/in/davidfortino
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.ON24.com
What goes into a marketing career that lasts and how do you avoid the call of the latest shiny marketing fad? In this episode of CMO Confessions, David Fortino, Senior Vice President of Audience and Product at NetLine, shares his marketing journey with us and explains why getting to know the customer well is so critical to success.
Sit back and relax, it’s CMO Confessions
Follow NetLine on Twitter: @NetLine_Corp
Follow David Fortino on Twitter: @David__Fortino
Check out David on Linkedin: http://www.linkedin.com/in/davidfortino
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.ON24.com
Previous Episode
27: Sarah Kennedy of Adobe Marketo: On Getting Acquired, A Young CMO's Journey and That Interview With Jamie Foxx
Taking two great things and mixing them together makes for something great, right? Well, did for Adobe and Marketo. In this episode of CMO Confessions, Sarah Kennedy, Vice President at Adobe, shares her marketing journey with Joe Hyland, CMO of ON24, and her formula for making marketing great.
Sit back and relax, it's CMO Confessions.
Follow Marketo on Twitter: @marketo
Follow Sarah Kennedy on Twitter: @saykay
Check Out Sarah on LinkedIn
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com
Next Episode
29: Ed Breault of Aprimo: How Marketers Can Gain Experience, Why You Need to Challenge Yourself and How to do Analysis Right
When you analyze data, do you have a question in mind first, or do you look for patterns to build from? Well, in this episode of CMO Confessions, Aprimo’s CMO, Ed Breault, states his case for the former. Tune into this episode to learn why marketers need to be uncomfortable to succeed and much more.
Sit back and relax, it’s CMO Confessions.
Follow Aprimo on Twitter: @Aprimo
Follow Ed Breault on Twitter: @edbreault
Check out Ed on LinkedIn
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.ON24.com
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