Spotify for Creators: The Rebrand, Vertical Video Clips, Video Monetization, Big Promises, and My Honest Take
12/11/24 • 14 min
Spotify has rebranded its Spotify for Podcasters platform into the newly minted Spotify for Creators. This update, launched in November 2024, aims to provide video podcasters with more tools to grow and monetize their shows.
In this episode, Eric dives into what this rebrand means, the new features Spotify has rolled out, and whether or not anyone will actually use them.
Spotify for Creators is Spotify’s attempt to shake things up in the podcast world, especially for video creators. They’ve added a couple of new features designed to make it easier to promote and monetize podcasts.
Sponsor Alert:
This podcast is proudly sponsored by Riverside, our go-to platform for recording podcasts online. We’re big fans of their AI-powered tools, including features for generating show notes, creating transcripts, and our favorite—"Magic Clips." Magic Clips uses AI to effortlessly transform your video content into shareable, short-form vertical clips. It’s a game-changer for repurposing your content. Ready to give it a try? Use promo code CLIPPED at checkout to save 20%!
First, there’s the new video clip upload tool, which allows creators to share vertical short-form clips on Spotify itself. Second, they’ve introduced a monetization option for video podcasts, though the requirements and revenue split might make you pause.
While we applaud Spotify for trying to innovate, the practicality of these features raises questions—like who is really searching Spotify for video clips when platforms like Instagram and YouTube are already dominating the space?
Spotify For Creators Key Features:
Vertical Video Clips
- Upload short-form, vertical videos to promote your podcast directly on Spotify.
- Ideal for teasers, promos, and highlights, but let’s be honest—do people really consume short-form content on Spotify?
Full-Length Video Uploads:
- Not a new feature, but a reminder: you can upload your entire video podcast to Spotify so users can choose between audio or video.
Monetization Info:
- Host your podcast on Spotify (no external hosting allowed).
- Publish at least 12 episodes.
- Achieve 10,000 listening hours and 2,000 unique listeners on Spotify in the past 30 days.
- 50/50 split between Spotify and the creator.
- Ads are programmatic, not host-read, and may lack customization.
Spotify is making moves to push podcasting forward, especially for video creators, but with strong competition from platforms like YouTube and TikTok, it’s uncertain whether these features will gain traction or truly impact the podcasting landscape.
Listen To Past Podcast Episodes:
Spotify has rebranded its Spotify for Podcasters platform into the newly minted Spotify for Creators. This update, launched in November 2024, aims to provide video podcasters with more tools to grow and monetize their shows.
In this episode, Eric dives into what this rebrand means, the new features Spotify has rolled out, and whether or not anyone will actually use them.
Spotify for Creators is Spotify’s attempt to shake things up in the podcast world, especially for video creators. They’ve added a couple of new features designed to make it easier to promote and monetize podcasts.
Sponsor Alert:
This podcast is proudly sponsored by Riverside, our go-to platform for recording podcasts online. We’re big fans of their AI-powered tools, including features for generating show notes, creating transcripts, and our favorite—"Magic Clips." Magic Clips uses AI to effortlessly transform your video content into shareable, short-form vertical clips. It’s a game-changer for repurposing your content. Ready to give it a try? Use promo code CLIPPED at checkout to save 20%!
First, there’s the new video clip upload tool, which allows creators to share vertical short-form clips on Spotify itself. Second, they’ve introduced a monetization option for video podcasts, though the requirements and revenue split might make you pause.
While we applaud Spotify for trying to innovate, the practicality of these features raises questions—like who is really searching Spotify for video clips when platforms like Instagram and YouTube are already dominating the space?
Spotify For Creators Key Features:
Vertical Video Clips
- Upload short-form, vertical videos to promote your podcast directly on Spotify.
- Ideal for teasers, promos, and highlights, but let’s be honest—do people really consume short-form content on Spotify?
Full-Length Video Uploads:
- Not a new feature, but a reminder: you can upload your entire video podcast to Spotify so users can choose between audio or video.
Monetization Info:
- Host your podcast on Spotify (no external hosting allowed).
- Publish at least 12 episodes.
- Achieve 10,000 listening hours and 2,000 unique listeners on Spotify in the past 30 days.
- 50/50 split between Spotify and the creator.
- Ads are programmatic, not host-read, and may lack customization.
Spotify is making moves to push podcasting forward, especially for video creators, but with strong competition from platforms like YouTube and TikTok, it’s uncertain whether these features will gain traction or truly impact the podcasting landscape.
Listen To Past Podcast Episodes:
Previous Episode
Pod Peak, Descript, True Crime, Track Club, and Full-Time Content Creation: A Catch Up With Evan Phillips
In this episode of CLIPPED, Eric sits down with Evan Phillips, a multifaceted audio producer, content creator, and YouTube enthusiast. Evan shares his journey from musician to podcast producer and content creator, revealing insights into his creative process, the tools he uses, and the challenges he's overcome.
We dive deep into the podcasting world, video production, and what it takes to create engaging content in today's fast-paced digital landscape. This conversation is packed with actionable advice and relatable stories.
About Evan Phillips
Evan Phillips is the founder of Pod Peak, where he provides top-notch podcast production services for a diverse range of established brands. Beyond podcasting, Evan has carved a niche for himself in the true crime space with his YouTube channel, Northern Crimes, which showcases True crime and mystery from Alaska, Canada & the Pacific Northwest. Over the years, Evan has worked on notable projects like Climbing Gold, a podcast hosted by famed climber Alex Honnold. His expertise spans audio engineering, video production, and storytelling, making him a go-to resource for creatives looking to elevate their content game.
Sponsor Alert:
This episode is brought to you by Riverside.fm—the ultimate platform for podcasters and video creators. Whether you're a seasoned pro or just starting out, Riverside takes your production to the next level with its suite of AI-powered tools. From generating detailed AI Show Notes to creating flawless AI Transcripts, Riverside streamlines your workflow and saves you hours of time. Plus, their AI-driven Short Form Clip Creator effortlessly transforms your content into vertical videos perfect for social media.
Ready to work smarter, not harder? Try Riverside.fm and enter promo code CLIPPED for 20% off.
Episode Highlights:
- Podcast Production Insights: Evan shares his workflow for producing podcasts, including his use of tools like Descript and Reaper.
- Social Media Challenges: Discussions on the struggles and strategies of growing an online presence on platforms like Instagram, LinkedIn, and YouTube.
- The Transition to Narrative Storytelling: How Evan is shifting focus to narrative-style podcasts with heavy storytelling elements.
- True Crime YouTube Channel Success: The rise of Northern Crimes and the work that goes into creating compelling, long-form documentary videos.
- Tools and Techniques: A look at CapCut, Track Club, and other tools Evan uses to streamline video and audio production.
- Balancing Creativity and Business: Insights into choosing the right clients and maintaining a sustainable work-life balance.
- Collaboration and Scaling Content Creation: Evan’s approach to working with a team on large-scale projects and YouTube growth.
Connect With Evan Phillips:
Next Episode
How to Transform a Single Video into 10 Pieces of Compelling Content For All The Platforms
Content creation can feel overwhelming, especially when you're balancing family life and running a business. But it doesn't have to be. In this episode, Eric shares his proven strategy for repurposing a single podcast episode into multiple formats, allowing him to maximize reach while saving time. He details how he transforms his podcasts into blog posts, YouTube videos, and social media clips, explaining why this system is a must for creators in today’s content-driven world.
Starting with a podcast, Eric walks through his workflow, from recording both audio and video versions to leveraging AI tools like Descript and Riverside FM for transcription and clip generation. By tapping into these tools, he not only extends the life of his content but also meets his audience where they are—whether they prefer reading, watching, or listening. This streamlined process enables creators to amplify their message without constantly reinventing the wheel.
00:00 Introduction and Content Creation Overview 00:53 Balancing Family and Content Creation 01:32 Starting with a Podcast 02:38 Transcribing and Repurposing Content 05:41 Creating Blog Posts and SEO 08:16 Social Media Strategy 12:46 Studio Tour and Final ThoughtConnect With The Podcast Haven
https://thepodcasthaven.com
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