Wizards of the Coast makes magic on Twitter

02/04/20 • 28 min

In this episode, we learn about the ways Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a digital layer to their classic games.

Listen as Greg Tito, Senior Communications Manager for Dungeons and Dragons, shares the exciting ways the company uses things like automation, localized ads, and an authentic voice to evolve their legacy brand on Twitter.

As you listen, here are some helpful links ––

Twitter accounts mentioned:

@Wizards_DnD
@Wizards_magic
@MTG_Arena

Referenced Tweets:

Blame the gnomes!
Madam Eva reads your fortune
Character generator

The listening tool Bianca references:

TweetDeck official site

In case you missed it! Hear more from this episode’s guest, Bianca Posterli:

Mini episode: Q&A with Bianca (Apple Podcasts)
Mini episode: Q&A with Bianca (Google Play)

For more, visit business.twitter.com (we especially recommend the Twitter Business Blog) and follow us at @TwitterBusiness

In this episode, we learn about the ways Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a digital layer to their classic games.

As you listen, here are some helpful links ––

Twitter accounts mentioned:

@Wizards_DnD
@Wizards_magic
@MTG_Arena

Referenced Tweets:

Blame the gnomes!
Madam Eva reads your fortune
Character generator

The listening tool Bianca references:

TweetDeck official site

In case you missed it! Hear more from this episode’s guest, Bianca Posterli:

Mini episode: Q&A with Bianca (Apple Podcasts)
Mini episode: Q&A with Bianca (Google Play)

For more, visit business.twitter.com (we especially recommend the Twitter Business Blog) and follow us at @TwitterBusiness

Previous Episode

Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitter accounts, you’d be hard-pressed to find someone who knows more about what ‘works’ on the platform (and what it means for brands).

Tune in as we discuss popular questions like “how spicy can a brand be on Twitter?” and “what should you do if a Tweet flops?” while getting practical tips for everyday Tweeting.

As you listen, here are some links to help you follow along:

"Hamburger Twitter" example 1
"Hamburger Twitter" example 2
Tweetdeck site
@TwitterMusic announcing Taylor Swift's new album
@TwitterTV teams up with GOT

This episode’s hot take: What brands would you nominate as being the BEST of the best on Twitter?

For more, visit business.twitter.com (we especially recommend the Twitter Business Blog) and follow us at @TwitterBusiness

Next Episode

The @NHL uses Twitter to rally new fans

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).

As you listen along, here are some helpful links:

Chance the Rapper SNL skit
Chance the Rapper reprise
Snoop Dogg explains hockey slang
Snoop Dogg explains the Stanley Cup
@NHLGIFs account
The creator behind @NHLGIFs
Black Girl Hockey Club #BGHC
#LetsDoThatHockey
Follow Heidi on Twitter!

For more on Twitter moments, check out these links:

Everything you need to know about Twitter Moments
How to create a Twitter Moment

This episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in here!

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.