This FinTech company uses Twitter to empower small businesses

03/03/20 • 29 min

In this episode of Character Count, we sit down with Phil McEleney, Paid Marketing Manager for @TideBusiness, to hear how the B2B FinTech company learned to thrive on Twitter.

As you listen, here are some links that may be helpful:

For more on A/B testing:
How and why to A/B test your Twitter Ads

For additional B2B inspiration:
5 creative ways B2B brands connect with audiences on Twitter

Phil’s “must follow” FinTech accounts:
@t_blom
@AnneBoden
@GeorgeBevis

This episode’s hot take: how do you make B2B compelling or interesting? Which B2B businesses are doing it right? Chime in here!

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.

In this episode of Character Count, we sit down with Phil McEleney, Paid Marketing Manager for @TideBusiness, to hear how the B2B FinTech company learned to thrive on Twitter.

As you listen, here are some links that may be helpful:

For more on A/B testing:
How and why to A/B test your Twitter Ads

For additional B2B inspiration:
5 creative ways B2B brands connect with audiences on Twitter

Phil’s “must follow” FinTech accounts:
@t_blom
@AnneBoden
@GeorgeBevis

This episode’s hot take: how do you make B2B compelling or interesting? Which B2B businesses are doing it right? Chime in here!

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.

Previous Episode

The @NHL uses Twitter to rally new fans

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).

As you listen along, here are some helpful links:

Chance the Rapper SNL skit
Chance the Rapper reprise
Snoop Dogg explains hockey slang
Snoop Dogg explains the Stanley Cup
@NHLGIFs account
The creator behind @NHLGIFs
Black Girl Hockey Club #BGHC
#LetsDoThatHockey
Follow Heidi on Twitter!

For more on Twitter moments, check out these links:

Everything you need to know about Twitter Moments
How to create a Twitter Moment

This episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in here!

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.

Next Episode

@Mailchimp rounds out their marketing with unexpected content

In this episode of Character Count we talk with Jay Maldonado, a Senior Marketing Manager at @Mailchimp. Tune in as we discuss "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to connect with customers and raise awareness.

Here are some helpful links while you listen:
Mailchimp Presents homepage
"Second Act" series
Mailchimp GIPHY library
GIF Tweet example

For more inspiration on varying your Tweet formats:
4 engaging Twitter Poll ideas for businesses
How to use Twitter Lists

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.