@BOMBAS does cause marketing right

11/19/19 • 35 min

Recent years have bare witness to the uprising of cause marketing — that is, brands aligning themselves with a cause or mission to give back. If you’ve seen phrases like “20% of all proceeds go to X” or “For every dollar spent, we donate a dollar to Y” then you’re already familiar.

But how, as a brand, do you know what cause to align with? And how do you position your efforts in a way that respects the communities you aim to serve?

In this episode of Character Count, we sit down with Jessica McGlory, Director of Paid Social Media Marketing @BOMBAS, to learn how the company has become recognized as a best-in-class example of cause marketing.

As you listen, tap on these links to follow along:

@BOMBAS “Giving Directory”
The 10 million video
Twitter Ad from @BOMBAS Pride campaign
#GlossierIRL example

This episode's "hot take", reply to this Tweet from @TwitterBusiness.

Want to do your own research and social listening? Try Tweetdeck (it’s free!)
https://tweetdeck.twitter.com/

Follow @TwitterBusiness and visit business.twitter.com for more.

But how, as a brand, do you know what cause to align with? And how do you position your efforts in a way that respects the communities you aim to serve?

As you listen, tap on these links to follow along:

@BOMBAS “Giving Directory”
The 10 million video
Twitter Ad from @BOMBAS Pride campaign
#GlossierIRL example

This episode's "hot take", reply to this Tweet from @TwitterBusiness.

Want to do your own research and social listening? Try Tweetdeck (it’s free!)
https://tweetdeck.twitter.com/

Follow @TwitterBusiness and visit business.twitter.com for more.

Previous Episode

Mini-episode: Q&A with our very own Social Media Coordinator

Tune in as we chat with @LindsaykBruce, the Social Media Coordinator for @TwitterBusiness.

We talk about:

Social listening:
"[I use] Twitter and Tweetdeck. Every morning I just, within Twitter, natively, read all of our notifications and then I'll go into Tweetdeck to monitor conversations around us when people aren't necessarily mentioning us, and just larger industry conversations."

The perfect length to run a Twitter Poll:
"Two days, and after the first day re-share it again and remind people there's time left."

...and a time she had to (cringe) Tweet-and-delete.
"One time I Tweeted an image and I noticed immediately that there was like a typo on it, and that's when I learned: when you're creating images with text, take all the text copy and put it in any sort of word doc — something with spell check —and make sure that everything is correct, because some of the image programs won't do it."

Tune in to the full episode for more, including discussions on scheduled vs. live Tweets, tools for creating video content, and the phrase of marketing jargon Lindsay will never Tweet from @TwitterBusiness.

Curious about the Tweets mentioned? Check out:

The Tweet that was “criminally under-faved”

The Tweet that went surprisingly well

The Tweet with the pun

That first, terrifying Periscope

Next Episode

This agency puts Broadway shows in the spotlight

What’s your favorite broadway show? There’s a good chance @SpotNYC is or was the ad agency behind it. (We even found this Tweet from Lin Manuel Miranda crediting them with designing the iconic Hamilton logo. What?!)

In this episode of Character Count, we sit down with Kyle Fox, SpotCo’s Associate Director of Media, to hear how the full-service ad agency brings Broadway’s biggest shows to life on Twitter.

As you listen, here are some links to follow along:

Behind-the-scenes content (Hamilton)
Meme content (Mean Girls)
That GoPro video of a quick wardrobe change
The "Ring of Keys" fan video

To learn more about what we covered with our Twitter Ads expert, Sam Hawks, visit:

Promoted Tweets
Website Cards
Promoted-only (Dark) Tweets
Tips for effective Tweet copy
Tips for video on Twitter

This episode’s hot take: What piece of jargon makes you immediately scroll past? Reply with your answer here.