Digital Selling: Quota vs Non-Quota Sales

05/14/19 • 56 min

Changing the Game with Digital Engagement, Presented by SAP

The buzz: “You sell more when you stop selling (David Meerman Scott). “Not everything that can be counted counts, and not everything that counts can be counted” (William Bruce Cameron). We’re hearing exciting success stories about the new sales elite: savvy quota-overachievers who apply Digital Selling techniques and tools with energy and diligence. But how can you measure the value of non-quota-carriers: sales team members, marketers and other groups who don’t “get” how to do social selling? And how can your organization help them use “traditional” social tools to boost impact? The experts speak. Chuck Shaver Vengreso: “If you would not be forgotten...either write things worth reading, or do things worth writing” (Benjamin Franklin). Kristen Lawrence, Grapevine6: “It’s not easy bein’ green” (Kermit the Frog). Marco Cai, SAP: “Innovation is taking two things that already exist and putting them together in a new way” (Tom Freston). Join us for Digital Selling: Quota vs Non-Quota Sales.

Previous Episode

Influencer Marketing for B2B: How Does It Work?

The buzz: “To write off ‘Influencer Marketing’ as a fad is a foolish game. Brands will figure out how to collaborate with culture creators and harness the distribution of. curators.” (David Armano, Strategy at Edelmandigital). The value of B2B influencer marketing has taken a hit from news about fake followers of social media personalities and accusations of covert advertising. The result? In a 2018 Bazaarvoice survey, 47% of respondents reported feeling fatigued by influencer content. How can B2B influencer marketing work – and remain authentic? The experts speak. Mike Orr, Grapevine6: Freedom’s just another word for nothin’ left to lose” (Janis Joplin). Viveka von Rosen, Vengreso: “Don’t be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better” (Ralph Waldo Emerson). Cecilia Marshall, SAP: “Not everything that counts can be counted” (William Bruce Cameron). Join us for Influencer Marketing for B2B: How Does It Work?

Next Episode

Mining For Golden Nuggets: LinkedIn for Digital Selling

The buzz: “Active participation on LinkedIn is the best way to say, 'Look at me!' without saying 'Look at me!” (Bobby Darnel). Believe it! 42% of LinkedIn members access it multiple times daily or weekly. 74% of B2B buyers use LinkedIn for purchasing decisions and social proof. 79% of B2B marketers view LinkedIn as the most effective marketing channel. 91% of executives rate LinkedIn #1 for professional content. Hubspot reports LinkedIn is 277% better for B2B lead-gen than Facebook and Twitter. Ok. But how to get the best results from LinkedIn? The experts speak. Mic Adam, Vanguard Leadership: The way to get started is to quit talking and begin doing (Walt Disney). Loic Simon, #SocialSellingForum: “Practice isn't the thing you do once you're good. It's the thing you do that makes you good” (Malcolm Gladwell). Phil Lurie, SAP: I still don't know what I was waiting for And my time was running wild... (David Bowie). Join us for Mining Golden Nuggets: LinkedIn for Digital Selling.