Changing the Game with Digital Engagement, Presented by SAP

The buzz: “Account-based marketing is thinking of the account as a market of one: (Nick Panayi, CSC). With Digital Selling, your sales team leverages their social presence to drive brand awareness. And they use education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers...it’s not too late to start (upthereeverywhere.comy). How can you get your marketing and sales teams to collaborate on your ABM strategy? The experts speak. Lisa Dennis, Knowledgence Associates: “The level of the problem isn’t the level of the solution” (Deepak Chopra, MD). Nicole O’Brien, Sales Enablement Society: “Success is not final; failure is not fatal: it is the courage to continue that counts” (George F. Tilton). Paroma Sen, SAP: “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree” (Martin Luther). Join us for Digital Selling Plus: Accelerate Your Account-Based Marketing.

The buzz: “Sales representatives spend less than a third of their working time actually selling...bogged down by administrative and other ‘non-sales’ tasks.” (HubSpot) Manual Digital Selling can be inefficient and time-consuming if you need to find different profiles and write-out the message each time. Digital Selling automation to the rescue, with automation tools to help you compile concise, detailed reports and generate new pipeline-happy leads with way less busy-work. What does Digital Selling automation look like and how can you get started? The experts speak. Melissa Jeyaraj, LinkedIn: “My mother told me to be a lady. And for her, that meant be your own person, be independent” (Ruth Bader Ginsburg). Walter Pollard, Brand Fuzion: “If people like you, they'll listen to you, but if they trust you, they'll do business with you” (Zig Ziglar). Phil Lurie, SAP: “You can observe a lot by just watching” (Yogi Berra). Join us for Marketing Automation? How About Digital Selling Automation?

The buzz: “Account based marketing is simply instead of fishing with nets, we’re fishing with spears. You identify exactly the prospects you want to do business with and then you market very precisely and narrowly to them directly” (Matt Heinz). ABM and Digital Selling both engage target prospects with super-relevant content. But while 90% of marketers (2016 marketingprofs survey) rated ABM extremely or very important, only 20% had a full ABM program. How to identify target accounts, reach key influencers, and measure your campaign impact? The experts speak. Julio Viskovich, NexLevel Sales: “Become addicted to constant and never-ending self-improvement” (A. J. D’Angelo). Juliana Stancampiano, Oxygen: “Between stimulus and response there is a space. In that space is our power to choose our response...” (Viktor E. Frankl). Danny Nail, SAP: “All great changes are preceded by chaos” (D. Chopra). Join us for Account-Based Marketing 101 for Digital Selling: Everything You Need To Know.

The buzz: “Sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing...we all need to know more about our customers” (Jill Rowley). Digital marketing encompasses all marketing activities that use an electronic device or the Internet to connect with customers and prospects. Oh? Digital marketing doesn’t concern you because you’re a sales professional? Think again! Organizations with tightly aligned sales and marketing teams have 38% higher sales win rates and 36% higher customer retention rates.The experts speak.Mike O’Neil, Integrated Alliance: “220...221, whatever it takes” (Mr. Mom movie). Bernie Borges, Vengreso: “Every human being is under construction from conception to death” (Billy Graham). Kirsten Boileau, SAP: “If you stay in your comfort zone! You would never do the things that you need to do” (Lights Poxlietner). Join us for Digital Marketing: What Every Sales Pro Needs to Understand.