Digital Selling Plus: Accelerate Your Account-Based Marketing

12/03/19 • 52 min

Changing the Game with Digital Engagement, Presented by SAP

The buzz: “Account-based marketing is thinking of the account as a market of one: (Nick Panayi, CSC). With Digital Selling, your sales team leverages their social presence to drive brand awareness. And they use education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers...it’s not too late to start (upthereeverywhere.comy). How can you get your marketing and sales teams to collaborate on your ABM strategy? The experts speak. Lisa Dennis, Knowledgence Associates: “The level of the problem isn’t the level of the solution” (Deepak Chopra, MD). Nicole O’Brien, Sales Enablement Society: “Success is not final; failure is not fatal: it is the courage to continue that counts” (George F. Tilton). Paroma Sen, SAP: “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree” (Martin Luther). Join us for Digital Selling Plus: Accelerate Your Account-Based Marketing.

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Boost Your Social Media Marketing Campaign: Apply Digital Selling

The buzz: “Digital Selling relies on having robust, well-built social networks, which is why social media marketing is a crucial aspect of Digital Selling. Since these two concepts are so similar, many people confuse the two.” (Adrian Fisher, www.forbes.com). Fisher explains that social media marketing lives at the top of the sales funnel to help bring in leads using Facebook and Twitter, for example. Digital Selling puts the traditional sales process back on social networks, where salespeople can comment on a prospect’s LinkedIn post or retweet their Tweet. What does this mean to you? The experts speak.Brynne Tillman, Social Sales Link: “I know for sure that what we dwell on is who we become (Oprah Winfrey). Alan McLaren, Infinitycomm and SaluberMD: “We have a good time together, even when we’re not together” (Yogi Berra). Sylvie Lachkar, SAP: “Be yourself, everyone else is already taken” (Oscar Wilde). Join us for Boost Your Social Media Marketing Campaign: Apply Digital Selling.