Digital Marketing: What Every Sales Pro Needs to Understand

09/17/19 • 55 min

Changing the Game with Digital Engagement, Presented by SAP

The buzz: “Sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing...we all need to know more about our customers” (Jill Rowley). Digital marketing encompasses all marketing activities that use an electronic device or the Internet to connect with customers and prospects. Oh? Digital marketing doesn’t concern you because you’re a sales professional? Think again! Organizations with tightly aligned sales and marketing teams have 38% higher sales win rates and 36% higher customer retention rates.The experts speak.Mike O’Neil, Integrated Alliance: “220...221, whatever it takes” (Mr. Mom movie). Bernie Borges, Vengreso: “Every human being is under construction from conception to death” (Billy Graham). Kirsten Boileau, SAP: “If you stay in your comfort zone! You would never do the things that you need to do” (Lights Poxlietner). Join us for Digital Marketing: What Every Sales Pro Needs to Understand.

Previous Episode

Secrets to Great Content Curation: You Can Do It!

The buzz: “Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material” (contentmarketinginstitute.com). Does your job description include “great content curator”? Maybe not, but if you’re involved in Digital Selling, it’s automatically part of your role. How to do it? Find useful, timely, relevant content without any sales messaging. Add authentic personal insights. Share it with the right people at the right time to build and grow relationships. Finally, create a repeatable strategy so you can do it over and over again. The experts speak. Jason Taylor, Grapevine6: “Have no fear of perfection – you’ll never reach it” (Dali). Brandon Bornancin, Seamless.ai: “Hustle beats talent when talent doesn’t hustle” (R. Simmonds). Marco Cai, SAP: “Life is like riding a bicycle. To keep your balance, you must keep moving” (Einstein). Join us for Secrets to Great Content Curation.

Next Episode

Account-Based Marketing 101 for Digital Selling: Everything You Need To Know

The buzz: “Account based marketing is simply instead of fishing with nets, we’re fishing with spears. You identify exactly the prospects you want to do business with and then you market very precisely and narrowly to them directly” (Matt Heinz). ABM and Digital Selling both engage target prospects with super-relevant content. But while 90% of marketers (2016 marketingprofs survey) rated ABM extremely or very important, only 20% had a full ABM program. How to identify target accounts, reach key influencers, and measure your campaign impact? The experts speak. Julio Viskovich, NexLevel Sales: “Become addicted to constant and never-ending self-improvement” (A. J. D’Angelo). Juliana Stancampiano, Oxygen: “Between stimulus and response there is a space. In that space is our power to choose our response...” (Viktor E. Frankl). Danny Nail, SAP: “All great changes are preceded by chaos” (D. Chopra). Join us for Account-Based Marketing 101 for Digital Selling: Everything You Need To Know.