CMM 192: How to Use Apple Innovation to Fuel Your Personal Innovation Like Andy Cunningham

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09/18/24 • 14 min

MKJ’s conversation with Andy Cunningham, author of the book Get To Aha, showcases the innovation required to create new experiences within a job, field, or brand. These new experiences are birthed from true innovation.

Previous Episode

CMM 191: The Mindset Shift Required to Go From PR Account Manager to Mac Launch Aha with Andy Cunningham

Andy Cunningham shares the mindset she adopted and grew that allowed her to desire, then follow her switch from PR to tech marketing and positioning leader. And, the two mentors, Regis McKenna and Steve Jobs, who opened her eyes along the way.

Next Episode

CMM 193: How Differentiated Positioning Leads to Unique Stories and The Most Important Tactic to Create Demand

Andy Cunningham shares some key principles from her book, Get To Aha, that uniquely drive success. When a company embraces and expresses its distinctive DNA, they are truly thinking something different