120 - Start Rebuilding Your Gym Now with Nicole Race

Nicole Race is the owner of Elevate St Pete, and she joins the show today to talk about how Elevate has managed to weather the Coronavirus storm, and has their business operating as strong as it ever has.

We discuss how and why she operates a 2-class system, with a 60-minute Lift class centered around strength training and functional bodybuilding, and a 45-minute Sweat class focused on high intensity interval training.

We talk about messaging and why she chooses to target women with most of her marketing. She explains the role and importance of developing offers, and why having a great offer is not enough.

If you want to learn more about Nicole or have her help you grow your gym, check out her new company the Gym Solution.