120 - Start Rebuilding Your Gym Now with Nicole Race

08/29/20 • 73 min

Nicole Race is the owner of Elevate St Pete, and she joins the show today to talk about how Elevate has managed to weather the Coronavirus storm, and has their business operating as strong as it ever has.

We discuss how and why she operates a 2-class system, with a 60-minute Lift class centered around strength training and functional bodybuilding, and a 45-minute Sweat class focused on high intensity interval training.

We talk about messaging and why she chooses to target women with most of her marketing. She explains the role and importance of developing offers, and why having a great offer is not enough.

If you want to learn more about Nicole or have her help you grow your gym, check out her new company the Gym Solution.

We talk about messaging and why she chooses to target women with most of her marketing. She explains the role and importance of developing offers, and why having a great offer is not enough.

If you want to learn more about Nicole or have her help you grow your gym, check out her new company the Gym Solution.

Previous Episode

119 - Weathering the Storm

The last 6 months has been tough on gym owners and coaches. What might be the most difficult part of it all, is that there is no clear end in sight.

Even once COVID restrictions come down, it will likely be several months before consumer confidence fully returns. It' makes us feel like we are just spinning our wheels, and that business will never be good again.

But I do believe there is light at the end of this tunnel. And that the gym owners that can successfully weather the storm for the next 12-24 months, will come away from this time stronger and more profitable than ever before.

This episode discusses why and how to weather the COVID storm, and the potential benefits that will be awaiting your business on the other side on this pandemic.

Next Episode

121 - Behind-The-Scenes of our Hiring Process described by our FitTown Coaches

I'm joined today by 2 of our FitTown Coaches, Amanda Jackson and Austin Bettigrew, as they share their perspective on our hiring process.

While most micro gyms wait for one of their current members to express interest in coaching, or offer the coaching job to the current best athlete in the gym, we've used a multi-step hiring process to hire 6 of our last 7 coaches from out of state. We've found that this extra time and energy we have put into hiring, has returned the greatest ROI of any area of our business over the last 3 years.

Today, we are detailing that hiring process, but through the perspective of 2 of the coaches we have hired over the last 3 years. We discuss their reactions when they saw the job postings, their most memorable questions from the interview process, and their thoughts about staying with me and my family for an entire weekend prior to getting hired.

Whether you are looking to hire full-time A-players for your team, or you are a coach that wants to know how to land your dream job, this podcast will provide you with a detailed path to get there.