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Can I Laugh On Your Shoulder? - EP 122: Kassia Binkowski, One K Creative

EP 122: Kassia Binkowski, One K Creative

01/02/19 • 45 min

Can I Laugh On Your Shoulder?

I love meeting people who see a need and they fill it. They see an area that they can specialize in or an area that is underserved in this world and they just do it. They don’t make excuses, they don’t come up with reasons why it won’t work, they just go for it. They find solutions, not excuses. They make a way instead of just saying that it can’t be done. My guest today saw a need to elevate the voices of social impact companies and decided to fill it. My guest this week is Kassia Binkowski, the founder of One K Creative, a full-service studio that works to tell a story for companies and social impact brands that have a social change component. A CIRCUITOUS ROUTE Kassia grew up in a huge and supportive family in the midwest. She had traveled a lot domestically as a child, but not much internationally. When she had the opportunity to travel to East Africa, her eyes were thrown wide open to the reality of poverty. This was her first exposure to social injustice on a personal, intimate level, and it led her to delving into the world of public health. Kassia wanted to look at the community systems and the social systems that were influencing health outcomes. She got her Master’s in Public Health and spent years working with the maternal a child health space. When she and her husband decided to move from Seattle, Washington (the Public Health mecca of the United States) to Boulder, Colorado (where they knew they wanted to be and raise a family, but a public health desert), Kassia knew she had to get creative. She was hired as a communications director for a non-profit that was doing education work in Guatemala. Kassia had never done communications and marketing on a professional level, but the non-profit trusted her cultural knowledge and background so much that the door opened for her. She loved the work she was doing! Kassia flourished and began getting inquiries from other organizations about her design work. She began to realize that there was space for a studio that exclusively focused on social impact organizations. THE VISION One K Creative was born as a result. One K Creative works with clients who have a social or environmental mission, regardless of whether they are for-profit, non-profit, social-responsibility, etc. It simply has to be a cause that their team cares about. One K Creative produces the content that drives these organization’s audiences towards action. While they started out primarily doing writing and graphic design, their services have now expanded to include photography and film. They originally were called One Thousand Design - a nod to the phrase “a picture is worth a thousand words.” Kassia always wanted to build a creative studio that was bigger than herself, and she has wildly succeeded. COMMUNITY BUILDING Maybe it is a photo or an audio-clip in an email. Maybe it is a film that gives you a glance at production in a completely different country. Finding connection--that is exactly what Kassia and One K Creative find so motivating. They seek to help audiences empathize with a cause whether or not they have had a direct connection to it. It is both a challenge and One K Creative’s storytelling sweet spot. About Kassia, founder of One K Creative: Kassia Binkowski grew up in Madison, WI and traveled her way around the world to Boulder, CO which she now calls home. Nestled against the Rocky Mountains, Kassia supports innovative organizations from Colorado to Kathmandu tell stories of social change. Kassia is an eternal optimist, backroad wanderer, and founder of One K Creative. CONNECT WITH KASSIA

Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/ Subscribe to the Business with Purpose podcast (and I’d love it if you left a review** on iTunes!) **Want to know how to leave a review of the Business with Purpose Podcast on iTunes from your iPhone or iPad?
    1. Launch Apple’s Podcast app.
    2. Tap the Search tab.
    3. Enter “Business with Purpose“
    4. Tap the blue Search k...
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I love meeting people who see a need and they fill it. They see an area that they can specialize in or an area that is underserved in this world and they just do it. They don’t make excuses, they don’t come up with reasons why it won’t work, they just go for it. They find solutions, not excuses. They make a way instead of just saying that it can’t be done. My guest today saw a need to elevate the voices of social impact companies and decided to fill it. My guest this week is Kassia Binkowski, the founder of One K Creative, a full-service studio that works to tell a story for companies and social impact brands that have a social change component. A CIRCUITOUS ROUTE Kassia grew up in a huge and supportive family in the midwest. She had traveled a lot domestically as a child, but not much internationally. When she had the opportunity to travel to East Africa, her eyes were thrown wide open to the reality of poverty. This was her first exposure to social injustice on a personal, intimate level, and it led her to delving into the world of public health. Kassia wanted to look at the community systems and the social systems that were influencing health outcomes. She got her Master’s in Public Health and spent years working with the maternal a child health space. When she and her husband decided to move from Seattle, Washington (the Public Health mecca of the United States) to Boulder, Colorado (where they knew they wanted to be and raise a family, but a public health desert), Kassia knew she had to get creative. She was hired as a communications director for a non-profit that was doing education work in Guatemala. Kassia had never done communications and marketing on a professional level, but the non-profit trusted her cultural knowledge and background so much that the door opened for her. She loved the work she was doing! Kassia flourished and began getting inquiries from other organizations about her design work. She began to realize that there was space for a studio that exclusively focused on social impact organizations. THE VISION One K Creative was born as a result. One K Creative works with clients who have a social or environmental mission, regardless of whether they are for-profit, non-profit, social-responsibility, etc. It simply has to be a cause that their team cares about. One K Creative produces the content that drives these organization’s audiences towards action. While they started out primarily doing writing and graphic design, their services have now expanded to include photography and film. They originally were called One Thousand Design - a nod to the phrase “a picture is worth a thousand words.” Kassia always wanted to build a creative studio that was bigger than herself, and she has wildly succeeded. COMMUNITY BUILDING Maybe it is a photo or an audio-clip in an email. Maybe it is a film that gives you a glance at production in a completely different country. Finding connection--that is exactly what Kassia and One K Creative find so motivating. They seek to help audiences empathize with a cause whether or not they have had a direct connection to it. It is both a challenge and One K Creative’s storytelling sweet spot. About Kassia, founder of One K Creative: Kassia Binkowski grew up in Madison, WI and traveled her way around the world to Boulder, CO which she now calls home. Nestled against the Rocky Mountains, Kassia supports innovative organizations from Colorado to Kathmandu tell stories of social change. Kassia is an eternal optimist, backroad wanderer, and founder of One K Creative. CONNECT WITH KASSIA

Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/ Subscribe to the Business with Purpose podcast (and I’d love it if you left a review** on iTunes!) **Want to know how to leave a review of the Business with Purpose Podcast on iTunes from your iPhone or iPad?
    1. Launch Apple’s Podcast app.
    2. Tap the Search tab.
    3. Enter “Business with Purpose“
    4. Tap the blue Search k...

Previous Episode

undefined - EP 121: Stephanie Giddens, Vickery Trading Co.

EP 121: Stephanie Giddens, Vickery Trading Co.

There is an ongoing refugee crisis in our country and in our world. Millions of men, women, and children are making the incredibly difficult and impossible journey to a country they don’t know, with a language they don’t speak, to seek refuge and a better life for themselves and their families. The stories are heartbreaking, yet there are glimmers of hope in the darkness. Often these families come and we think that they need our charity. But what they really need is an opportunity--a chance. Charity doesn’t change lives in families, business does. A job does. Sustainable employment does. My guest this week is Stephanie Giddens, founder of Vickery Trading Co.--a children’s clothing company with a bigger mission--to equip refugee women with long-term success through vocational training, personal development, and fair wages. This is an absolutely incredible conversation about a topic that I’m incredibly passionate about, and I know that you’re going to be encouraged. AN UNCONVENTIONAL PATH Stephanie graduated college with a community health degree and went on to get her master’s degree in theology. She now works for a fashion company. While this may not seem like your typical career path, the pieces fit perfectly together for Stephanie. Her fashion company is not like most, and she spends her days working with refugees--allowing her to draw on her community health knowledge. Vickery Trading Co. is a non-profit social business that equips refugee women for long-term success through vocational training, personal development, and fair wages. They hire refugee women, train them to sew at a professional level, and they produce clothing (mostly for little girls). This unique company spends an hour of each and every day assisting their partner refugees with personal development and cultural assimilation through English as a second-language, handwriting, and typing classes. This allows the refugees that they work with to become valuable, employable residents of the United States. SEWING AS AN OPPORTUNITY Stephanie decided to use sewing as a teachable skill and a tool to help these refugee women assimilate. It is a uniquely social skill in that it allows for community and relationship-building. These women are all sitting in a room together working and learning, which helps them build both trust and English skills. The company was built upon this foundation. In terms of product, Stephanie saw a lot of companies making jewelry and handbags, and not as many folks doing clothes--especially children’s clothes. Stephanie saw a hole in the social business arena for people who want to do good when dressing their children. From that point of choosing their niche, Vickery Trading Co. moved on to running focus groups for mothers, allowing the team to develop their product ideas even further. A HEART FOR HELPING Stephanie’s first experience with the refugee community came when she was dropping off a donation box and was invited into a woman’s home. The woman told her that what she needed and wanted the most was a stable job. While the culture gap can be challenging, Stephanie has long had a heart for helping refugees. She has found the refugee populations she works with to be incredibly hard-working and industrious--always wanting to do their absolute best to create a better life for themselves and their families. At our very cores, despite our differences, Stephanie believes that we are all similarly humans with the capacity to form relationships and love one another. About Stephanie Giddens, Founder & President of Vickery Trading Co.: In the summer of 2000, Stephanie met poverty face-to-face in the slums of Calcutta. She will never forget the eyes of children whose daily reality was far different from hers. She returned to the U.S. confused and guilt-ridden about the luxuries she had but never appreciated. In 2008, she took her first trip to East Africa. While wandering through a market in Kampala, Uganda, she bought a handmade paper necklace from a local artisan. In the artisan’s eyes, Stephanie saw something different than what she’d seen in Calcutta. The woman’s physical circumstances weren’t any better, but Stephanie’s purchasing her handiwork allowed dignity in a way that charity never could. In 2011, Stephanie helped to develop a project that partnered businesswomen in Dallas with like-minded women in Rwanda. She raised money for leadership training and microfinance lending to launch Rwandan businesses. Many thrived. Later in 2011, she was confronted and horrified by the proliferation of human exploitation, so she organized a panel to address human trafficking. Stephanie recognized again what she’d seen in Uganda – the unbelievable redemption and freedom that dignified work affords the human soul. In the last five years, she’s studied social business and learned how work empowers the vulnerable. Stephanie and her husband seriously looked for social business opportunities in East Africa. Their plans to...

Next Episode

undefined - EP 123: Mary Alice Duff, Alice Alexander Co.

EP 123: Mary Alice Duff, Alice Alexander Co.

The average american woman is a size 14/16. I’m a size 14, so I’m pretty average, but I will say that ever since having kids, I have noticed how much the fashion industry does not cater to average women like me, and women who are above a size 14. One of my biggest challenges as an ethical fashion advocate has been to find clothing that is ethically made and size inclusive. And I get it, ethical fashion businesses a lot of the times are small and they have to make smart business decisions and it’s hard to cater to everyone. But, let’s be honest, there are a lot of women who are being cut out of the ethical fashion industry because ethical fashion brands don’t make clothing that fits them, and fits them well. Last year, after so many of you and so much of my community on social media asked me over and over again, ‘Molly where can I find ethically made plus-sized clothing?’ I went on a hunt, and one of the amazing plus size ethical fashion brands that I found, happens to be my guest today. FROM SOCIAL WORKER TO FASHION ENTREPRENEUR Mary Alice spent the bulk of her adult career as a social worker in Philadelphia. It wasn’t until after she became a mother and began to progress in her career, that she realized she couldn’t find the clothing that she wanted, in her size. So, she started to sew her own clothing. After recognizing the real need in the fashion industry for ethically made clothing that fit all sizes, she decided to take a leap in growing sewing her own clothing into sewing clothing for others, which is how Alice Alexander was born. CREATING A BRAND FOR ALL WOMEN Mary Alice discusses her deep intentionality behind everything she creates at Alice Alexander. From the clothing itself to the content created using inclusive models, her brand truly stands for making everyone feel loved and included and it is evident through everything she does. Her goal is to create clothing that can seamlessly fit into any woman’s wardrobe. FINDING BODY POSITIVITY Molly and Mary Alice discuss finding body positivity, learning to love themselves, and what it looks like to create and raise a generation of women who value their bodies. Mary Alice found support in many online groups of women who were loving their bodies just the way they are, and Molly expresses her joy to show her own daughter how strong and loved she is.About Mary Alice Duff, Founder of Alice Alexander; Mary Alice Duff is owner of Alice Alexander, a size-inclusive, ethically-made women’s apparel startup based in Philadelphia with both an online and brick and mortar presence. Started in September 2017, Alice Alexander offers bold, yet accessible pieces to the modern-day woman in sustainable fabrics and inclusive sizes, ranging from 0-28. Prior to launching her own business, Mary Alice was a nonprofit executive and social worker with dual degrees in social work and law and social policy. Frustrated with the lack of high quality clothing in her size and growing increasingly aware of the negative environmental and human impacts the fashion industry was creating, Mary Alice started sewing her own clothes, consciously building a self-made wardrobe piece by piece. Realizing there was a business in her new sewing hobby, Duff enrolled in fashion design school at Philadelphia’s MADE Institute, where she balanced taking classes and working full-time. In May of 2017, Duff left a successful career in the nonprofit sector to launch Alice Alexander. In June 2018, with the crowdfunded launch of their second collection, Alice Alexander opened a brick and mortar location and combined production studio in the East Falls neighborhood of Philadelphia. To learn more visit us on the web, follow us on Instagram, check out our online store or stop by our location at 4056 Ridge Avenue, Philadelphia PA. CONNECT WITH MARY ALICE

Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/ Subscribe to the Business with Purpose podcast (and I’d love it if you left a review** on iTunes!) **Want to know how to leave a review of the Bu...

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